968 265 100 50 true true false true

Archive for the ‘In the News’ Category

Top Executives: Throw Out the Playbook

December 22nd, 2008 by admin

By TERRY LEFTON Sport Business Daily Staff writer Published December 22, 2008 : Page 01 Uncertainty has served the sports industry well. Night after night, for game after game, customers have gone to stadiums and arenas and racetracks, or settled down in front of their televisions, because they didn’t know what was going to happen,… Read More »

  • Posted in In the News   |  
  • Comments Off on Top Executives: Throw Out the Playbook

by Terry Lefton Sports Business Daily Staff Writer Published December 22, 2008 : Page 10 LIQUID PROFITS: We’re always interested in new ways to divvy up categories. An intriguing recent example sees the Rose Bowl bisecting the increasingly important water category between Sparkletts as the venue’s “core water” (read $1 less per SKU) and Fiji… Read More »

  • Posted in In the News   |  
  • Comments Off on Industry Wonders Whether an AFL Comeback Can Be A Winner

New Orleans Arena Job Goes to Octagon

December 15th, 2008 by admin

By TERRY LEFTON Sports Business Daily Staff writer Published December 15, 2008 : Page 10 Octagon has won an agency shootout to sell naming rights for the nine-year-old New Orleans Arena, home of the NBA Hornets and the 2013 NCAA Women’s Final Four. Octagon won a competition against IMG and other agencies because arena ownership… Read More »

  • Posted in In the News   |  
  • Comments Off on New Orleans Arena Job Goes to Octagon