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Archive for the ‘In the News’ Category

Published March 25, 2009 Four of the world’s top soccer clubs — Chelsea, AC Milan, Inter Milan and Club América — yesterday in N.Y. announced a six-city, six-game round-robin soccer tournament that will run from July 19-26. The tour, which is being called the World Football Challenge, was organized by CAA Sports and will be broadcast… Read More »

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The Lefton Report

March 18th, 2009 by admin

Published April 27, 2009 : Page 08 TEXAS TRIUMPH: Premier Partnerships has won an agency shootout to sell sponsorships for the North Texas Super Bowl XLV Host Committee. Former FC Dallas and Pizza Hut Park executive John Alper, vice president of Premier’s central region, will head the effort, which will include building, pricing and selling… Read More »

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Casino-owning tribe’s deal draws criticism March 18, 2009 By Onell R. Soto Union-Tribune Staff Writer San Diego State University has soldthe naming rights of its sports arena to the Viejas Band of Kumeyaay Indians, which operates a casino, an outlet center and other businesses at its reservation 22 miles east of campus. Critics say the deal,… Read More »

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by TERRY LEFTON Facilities & Venues March 17, 2009 Those in the sports industry seeking any sign that the recession is easing may have found one in the first major U.S. naming-rights deal of ’09 — San Diego State Univ. (SDSU) will announce today that its 12-year-old campus basketball venue is changing its name from… Read More »

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by TERRY LEFTON Sports Business Journal Staff Writer Published March 09, 2009 : Page 04 Under the new rules, camera-visible liquor ads in arenas are permitted. However, as was the case when NASCAR initially permitted liquor advertising in 2005, the new NBA rules prescribe that many of the new ads, including the camera-visible signage, carry… Read More »

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Beckham Deal Pros and Cons

March 9th, 2009 by admin

Monday, March 9, 2009 By Ridge Mahoney Senior Editor Soccer America I don’t believe the financials, any of them, being bandied about in the wake of David Beckham’s extended loan deal. But I never really believed he would, or could, earn $250 million during his original five-year MLS deal, either. America loves its celebrities, but… Read More »

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