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Archive for the ‘In the News’ Category

DEVILS ARENA ENTERTAINMENT AND INSURANCE OFFICE OF AMERICA PARTNER ON 5 YEAR DEAL IOA TO BECOME OFFICIAL INSURANCE BROKER OF DAE, PRUDENTIAL CENTER AND NEW JERSEY DEVILS FIRST NHL CLIENT FOR IOA Newark, NJ — Devil Arena Entertainment, LLC (DAE), operators of Prudential Center and the New Jersey Devils today announced that Insurance Office of… Read More »

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Wrapping up dollar figures, other suitors in Sun Life Stadium deal by Terry Lefton Sports Business Journal Staff Writer Published January 18, 2010 : Page 09 Since it’s the site of the Super Bowl, we felt it necessary to revisit the deal that last month turned what was once known as Joe Robbie Stadium into… Read More »

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by Terry Lefton Sports Business Journal Staff Writer Published January 18, 2010 : Page 09 Even though it’s the most expensive single ticket in a sports marketer’s arsenal, like so many things in marketing, naming rights are bought on faith. Faith that brand recognition purchases will escalate. Faith in the facility and the team or… Read More »

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