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Archive for the ‘In the News’ Category

MIAMI, FL (Marketwire ‐ July 29, 2010) – Passion Growers, a premium rose supplier and provider, gets selected by the Rose Bowl and the Tournament of Roses to become the Rose Bowl’s Official Rose of the Rose Bowl, the Official Rose of the Rose Bowl Game, and the Official Rose of Rose Bowl Stadium. “This… Read More »

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Sports Business Journal The evolving sports sponsorship marketplace, coupled with a sluggish economic recovery, challenge the way properties structure partnerships and how they demonstrate value from those deals. To get a view from the trenches, SportsBusiness Journal sent questions to marketers at the brand, agency and property levels, asking them about the state of the… Read More »

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The evolving sports sponsorship marketplace, coupled with a sluggish economic recovery, challenge the way properties structure partnerships and how they demonstrate value from those deals. To get a view from the trenches, SportsBusiness Journal sent questions to marketers at the brand, agency and property levels, asking them about the state of the industry, the ways… Read More »

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BY HELEN KENNEDY DAILY NEWS STAFF WRITER Tuesday, July 20, 2010 No. 2 in your program is No. 1 in the eyes of advertisers. Yankees All-Star shortstop Derek Jeter is once again the most marketable player in baseball – by a mile. Jeter topped a survey by SportsBusiness Daily of 49 of baseball’s business movers… Read More »

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