Premier Partnerships Finds New Naming-Rights Mountain to Climb
September 6th, 2010 by admin
Premier Partnerships finds new naming-rights mountain to climb Sports marketer Premier Partnerships has veered outside stadiums and arenas to sign Mammoth Mountain Ski Area as its latest client. Starwood Capital Group, a private investment firm tied to high-end hotel operator Starwood, has been the majority owner of the California ski resort since 2006 and has… Read More »