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Archive for the ‘In the News’ Category

Champ Weighs In

December 19th, 2011 by admin

You’ve seen Manny Pacquiao on TV, but pretty soon you’ll start seeing the Filipino boxing champ on billboards, in your wallet– and even in the produce aisle. The world’s most popular active boxer is expanding his endorsement portfolio and a good part of that is happening in Los Angeles. “L.A. is the mecca of Manny business in North America,” said Lucia McKelvey, executive vice president of Las Vegas boxing promoter Top Rank Inc. and the agent in charge of Pacquiao’s endorsements.

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Qualcomm to retitle stadium for just 11 days

December 14th, 2011 by admin

Qualcomm, which in 1997 signed a 20-year naming rights deal for the San Diego stadium that the NFL Chargers and San Diego State football teams call home, is temporarily replacing its corporate moniker at the venue with the name of one of its chip brands. Starting Sunday, for an 11-day period, the stadium will be known as Snapdragon Stadium.

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The former Lakers star and businessman is partnering with Mark Walter, CEO of financial firm Guggenheim Partners, and former Washington Nationals president Stan Kasten on an effort to acquire the storied baseball franchise from Frank McCourt 9:37 AM PST 12/2/2011 by Daniel Miller, Matthew Belloni Magic Johnson, businessman Mark Walter and former baseball executive Stan… Read More »

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Tim Tebow Effect: How A Phenom Cashes In

December 5th, 2011 by admin

The Jesus-loving Denver Broncos quarterback is boosting ratings and racking up endorsements despite polarizing NFL fans. This story appeared in the Dec. 9 issue of The Hollywood Reporter magazine. NFL quarterback Tim Tebow has become a genuine media star since being named a starter in October and leading the slumping Denver Broncos to five wins… Read More »

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