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Archive for the ‘In the News’ Category

The City Council on Thursday unanimously approved the acceptance of a $1 million donation to Animal Care Services from pet specialty retailer Petco. The donation will support animal rescue and welfare efforts and collaboration between ACS and two high-volume pet partners.

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The 49ers’ playoff run has coincided with the start of season ticket sales for the Santa Clara stadium, perhaps the single biggest funding source for the project. Niners fever also comes as the city auctions off a naming-rights deal rumored to reach up to a record $20 million a year for the stadium, and just two weeks before the NFL votes on whether to commit up to $200 million for the project.

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Insurance Office of America (IOA) has become the official Property & Casualty insurance broker of Six Flags Entertainment Corporation. Effective January 1, 2012 the new agreement offers IOA the advantage of broad awareness building opportunities and high-profile branding through the use of in-park signage at Six Flags parks, web banner advertising on sixflags.com, Six Flags Television and Radio Network promotional spots and the benefit of premium hospitality.

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For most, 2011 was The Big Sigh: a year of relief after some recessionary years when clients pared budgets instead of building marketing programs. This year, coming into a Summer Olympics year and out of a dark economy, nearly every agency reported generous growth for 2011, as clients returned from the sidelines. So in many cases, there’s an unfamiliar feeling of optimism.

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Join Premier in their support of Coloredge’s drive to increase awareness for the Coaches Vs. Cancer – Suits & Sneakers event. Follow the event on Facebook and Twitter to make a difference in this nationwide event.

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Every New Year is welcomed in by the Rose Parade and subsequent Rose Bowl Game in Pasadena, CA. This year Coloredge played a large part in that celebration, providing all new graphics for the PrimeSports VIP Hospitality Village at the Rose Bowl.

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Sponsors Take A Hard Look At Suite Usage

January 2nd, 2012 by admin

Erik Spanberg, Correspondent With so much focus on return on investment, the idea of companies wasting luxury suites haunts CEOs and sales managers alike. After all, prime seats and suites often count as major bargaining points when a company negotiates a sports sponsorship. With investments typically starting at $100,000 just for a suite, not to… Read More »

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