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Archive for the ‘In the News’ Category

The Tim Hortons naming-rights deal for the Hamilton Tiger-Cats’ new stadium was a natural fit between two brands with strong local ties. But the 10-year agreement for Tim Hortons Field — the richest in CFL history, with an annual value thought to be in the low seven figures — was no sure thing, team officials involved in the negotiations… Read More »

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HAMILTON – Two of Hamilton’s most celebrated brands, the Hamilton Tiger-Cats and Tim Hortons, today unveiled a landmark ten-year presenting partnership agreement that includes naming rights to Hamilton’s brand-new, world-class stadium set to open in 2014 as Tim Hortons Field. The Tiger-Cats and Tim Hortons have been proud partners for over 30 years and share… Read More »

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