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Forbes: Emerging Trends, Hot Topics For 2015, January 16th, 2015

85+ Sports Business Professionals Discuss Biggest Emerging Trends, Hot Topics For 2015

What are the trends and hot-button topics to follow in the sports business industry in 2015? How will the different niches within sport — digital, technology, agency, traditional media, sponsorship, athletics and others — change heading into the new calendar year?

Those were the two questions I posed to a number of sports business professionals over the past few months. All were asked to give a handful of sentences with their thoughts on just one of the questions or both. Without their contributions, this piece is certainly not possible.

Regardless if you’re an undergraduate student, freshly-minted professional or a 20-year seasoned veteran, hopefully you’ll come away with a better knowledge base for the future about how you can best serve your clients, fans and business over the next 365 days.

“I am closely following the younger demographics and the beverage choices they are making. With so much talk out there regarding sugar-based sports drinks being bad for you, I want to see what the future’s primary purchasers are leaning towards. It’s slightly skewed because many of their parents determine the purchasing, but either way, it’s a telling sign on how the education of our industry is growing. If I could liken it to sports, I’d say in hockey, fighting has become almost obsolete at the younger levels, because of education and parenting. Will the same happen for the less healthy choices in our industry? We sure hope so.”

— Stephanie Cheng, Vice President, Marketing Services, Premier Partnerships 

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