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In the News

BIG3 Taps Premier Partnerships to Lead Sponsorship Sales, March 31st, 2017


31 March 2017

(LOS ANGELES, CA) March 31, 2017 – BIG3, the professional 3-on-3 basketball league, announced today they’ve selected Premier Partnerships (Premier) to exclusively represent the new league in all sponsorship sales initiatives.

BIG3 was founded by producer, actor and music legend Ice Cube and entertainment executive Jeff Kwatinetz. Roger Mason Jr. former Deputy Executive Director of the National Basketball Players Association, serves as the league’s President and Commissioner. The league will bring professional 3-on-3 half-court basketball, one of the most popular formats of the game worldwide, to different arenas this summer beginning at Barclays Center June 25 and launching “Monday Night Basketball” with games airing on Fox Sports 1 beginning June 26.

BIG3 will feature the biggest superstars in basketball facing off in fast-paced, tough, exciting games with legendary Hall of Fame coaches, creating an unrivaled on court and fan experience. Each stop on the 10 city tour will feature a quadruple header with eight teams matching up. The league championship will air live Saturday, August 26 on FOX broadcast Network.

“We are excited to offer top-tier brands the chance to be a part of something special and first of its kind, and reach a broad spectrum of consumers through this new and exciting national platform that also can provide local reach and activation opportunities,” said Jason Miller, Executive Vice President of Premier. “We look forward to working with Ice Cube, Jeff, Roger and the BIG3 team to identify the right strategic relationships that will add value to the product and fan experience.”

“With so much excitement surrounding our league and the superstar players attached, we wanted to bring in the one of the best,” said BIG3 Founder Jeff Kwatinetz. “We look forward to Premier representing our brand in the marketplace and finding authentic partners that are as forward thinking as we are.”


BIG3 (www.BIG3.com) the premier half-court, professional 3-on-3 basketball league, features many of the greatest, most popular and skilled NBA players of all time, including Allen Iverson, Jason “White Chocolate” Williams, Chauncey Billups, Stephen Jackson, Kenyon Martin and more. Featured coaches include the legendary Julius “Dr. J” Erving, Clyde Drexler, Gary Payton and more. Founded by producer, actor and

music legend Ice Cube and entertainment executive Jeff Kwatinetz, the BIG3 will combine highly competitive, physical, fast basketball and incredible fan experiences. Comprising of eight teams of five, the league will tip off its 10-week season at Barclays Center on June 25. Tickets are on sale at www.TicketMaster.com and www.BarclaysCenter.com.


Premier Partnerships is a national, award-winning sponsorship sales and consulting firm serving top-tier venues, sports and entertainment properties, iconic landmarks and municipal projects. Headquartered in Los Angeles with offices in New York and Chicago, Premier specializes in accurately valuing commercial assets, crafting winning sales strategies, and facilitating partnerships that benefit properties and sponsors alike. For more information about Premier Partnerships, please visit www.PremierPartnerships.com.

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