Case Studies

• Naming Rights
  TCL Chinese Theatre

  Chinese Theatres, LLC, owners of Grauman’s Chinese Theatre and Chinese 6 Theatres, was introduced to Premier Partnerships (Premier) by CIM Group upon Premier’s success in re-naming the Kodak Theatre to the Dolby Theatre in Spring 2012. Premier was hired to secure a naming rights partner for Grauman’s Chinese Theatre.

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• Naming Rights
  Dolby Theatre

  Premier Partnerships (Premier) was hired by the CIM Group (CIM), the landlord and leasing agent for Hollywood & Highland Center (H&H Center), in late 2011. Premier’s initial role was to increase commercial revenues at H&H Center by securing traditional sponsorships.

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• Naming Rights
  PPL Park

  During the country’s most challenging economic times when corporations were freezing their spending, Keystone Sports and Entertainment wanted to build a state of the art waterfront stadium which would be part of a 100+ acre multi-use development. Naming rights of the stadium were imperative to the team and ownerships success.

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• Naming Rights
  O.co Coliseum

  Premier was hired as the Oakland Alameda Coliseum Commission (OACC) was faced with securing a mid-term naming rights partner for the Oakland Alameda Coliseum, the nation’s oldest major sports venue, in the midst of a recession and period of uncertainty in the naming rights market.

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• Sales
  Grand Central Terminal

  Premier was engaged by Grand Central Terminal’s patrons, Metro North and Jones Lang LaSalle (JLL), to create a new strategic event marketing platform, as well as develop a means for funding the upcoming centennial celebration.

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• Naming Rights
  San Diego State University and Viejas Arena

  In 2007, San Diego State University (SDSU) approached Premier regarding a valuation of their on-campus sports and entertainment arena, Cox Arena. Opened in 1997 as Cox Arena, the arena seats 12,414 for basketball and up to 12,845 for concerts.

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• RevMax
  San Diego State University

  As of July, 2009, San Diego State University (SDSU) was concluding a ten year naming rights relationship with Cox Communications for their on-campus sports arena, Cox Arena.

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• Sales
  Mammoth Mountain Ski Resort (MMSA)

  Mammoth Mountain was searching for a company to develop a commercial sales strategy for its extensive list of properties in the Mammoth Lakes area, including ski resort, hotels, and other facilities.

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• Sales
  City of West Hollywood (WeHo) – Billboard Consulting

  The City of West Hollywood wanted to pursue a new approach to revenue negotiations with real estate developers regarding billboard permitting.

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• Consulting
  BEAR Data

  In a tough economic climate, Premier partnered with BEAR Data Solutions to face the task of finding new and innovative ways to drive business growth during a time when revenue streams were slowing.

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• Consulting
  IOA – Oakland Coliseum: B2B Partnership Marketing

  Premier was tasked with providing guidance and expertise in sports marketing, partnership activation planning, and project management for the Insurance Office of America (IOA).

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• RevMax
  WNBA

  The NBA and WNBA needed to conduct an internal analysis of a WNBA jersey sponsorship, the first permanent game jersey sponsorship, and the first permanent game jersey sponsorship in a domestic professional sports league outside of the MLS.

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• Sales
  Rose Bowl Stadium

  As the Staples Center and Home Depot Center in Los Angeles were built, the Rose Bowl Stadium suffered a loss of some of its annual soccer and entertainment events.

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• Naming Rights
  Pizza Hut Park

  The Hunt Sports Group in conjunction with the city of Frisco, Collin County, and the Frisco Independent School District, embarked on a public/private partnership to build a 117 acre professional soccer stadium and a 17 field sports park in Frisco, Texas.

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• Sales
  New Orleans Hornets

  When Hurricane Katrina ravaged the Gulf Coast in August, 2005, the New Orleans Hornets were forced to relocate immediately to Oklahoma City.

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• Consulting
  Herbalife

  Herbalife contracted with Premier in 2007 looking for valuable opportunities to deliver against their 3 ‘R’ corporate initiatives (Revenue, Retention, and Recruitment).

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• Consulting
  Blackhawk Marketing

  Safeway’s 3-year old subsidiary, Blackhawk Marketing, looked to expand its industry-leading gift card business to the sports sector.

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• RevMax
  Minnesota Thunder (USL)

  In 2008, the United Soccer League’s Minnesota Thunder was undergoing a growth and development phase of their club’s history, including renovations to their National Sports Center Stadium, and the acquisition of local youth club teams.

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• Sales/Consulting
  Fieldhouse USA

  Premier was hired in September, 2007, to represent Fieldhouse USA, a 145,000 square foot state-of-the-art indoor recreational facility in Frisco, Texas, slated to break ground in early 2008 and open to the general public in March, 2009.

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• RevMax
  BCL Premier Sports

  A two-location youth training complex located in Bridgewater and Bellingham, MA, BCL Premier Sports was preparing got secure the final financing for the first of a chain of premium youth training complexes.

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• Sales
  PAETEC PARK/Rochester Rhinos

  Introduce a “major-league” corporate partnership strategy and pricing in the country’s top minor-league market to responsibly support Western New York’s newest outdoor sports and entertainment venue, PAETEC Park.

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• Sales
  North Texas State Soccer Association

  The Hunt Sports Group looked to add inventory to their Pizza Hut Park rights and benefits packages to make their Naming Rights, Signature Partner, and Marketing Partner proposals more valuable to sponsors.

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