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Testimonials - Slide 01
David Stern – Commissioner, NBAAlan Rothenberg and Randy Bernstein have a proven track record in the sports and entertainment industry. The partnership has created one of the leading agencies in the industry.
Deena McClain, General Manager and Legal Counsel, Oakland Alameda Commission“Facing uncertain economic times and two professional sports teams that call the O.co Coliseum home, Premier Partnerships did a remarkable job delivering a perfect fit association through the successful acquisition of O.co as the new Naming Rights partner for the Oakland Coliseum. Premier consistently navigated challenging waters to achieve a working relationship between all parties. Premier’s professional nature, dedication and unique approach made working with them a rewarding experience. When it comes to understanding how to sell naming rights, I don’t know of anyone better in the industry.”
Stefan Schuster – Former Business Development Director, FIFAWorking with Randy Bernstein and Alan Rothenberg on the development of FIFA’s first ever internet category partnership with Yahoo! was an energetic experience. Their experience, expertise, and relationships within world soccer is extensive. Although incredibly demanding, their sponsorship negotiation on behalf of Yahoo! was fair, creative, and mutually beneficial. The end result was the development of the most successful sports website in history.
Chris Parker – Executive Vice President and Chief Sales Officer, Nashville Predators and Bridgestone ArenaAfter interviewing several companies for valuation and consulting services for our Naming Rights project, the selection of Premier Partnerships was an easy one. Upon being selected, Premier methodically put together a strategic and professional approach to objectively valuing our market, our team and our facility. The foundation of this valuation and naming rights sales consulting was based on sound economic data and specific market dynamics, not just impressions. Throughout the entire process, Premier kept us informed and thoroughly explained their findings and rationale. This resulted in a fair and reasonable valuation that when taken to market led to several productive conversations and ultimately a new partnership with Bridgestone. The entire experience was extremely successful.
Darryl Dunn – General Manager, Rose Bowl StadiumOver the past 5 years, Premier’s exclusive sponsorship sales representation of the Rose Bowl has far exceeded the City of Pasadena’s expectations. Premier has delivered numerous long-term partnerships with many of America’s most respected advertisers.
Howard Pickett – CMO, Mammoth MountainPremier was masterful in unlocking the tremendous value that had been under-leveraged at Mammoth Mountain and other properties in our portfolio. Premier’s Revenue Maximizer™ structured, organized, and set us on the path to leverage our commercial assets. In short order, Premier was responsible for securing multiple contracts worth seven figures in revenue, we couldn’t be happier.
Dan Cornthwaite – Associated Students Executive Director, San Diego State UniversityAfter reviewing numerous companies for valuation and sales representation for the Naming Rights to our on campus arena, the selection of Premier Partnerships was an easy one, but the best was yet to come. Upon being selected, Premier methodically put together a strategic and professional approach to selling our marquee property Naming Rights association. In short order, Premier uncovered a non-traditional category with one of San Diego’s hidden corporate gems; Viejas Enterprises. Premier patiently led us through the entire negotiation process and helped us quickly secure a final agreement on our new 10-year Viejas Arena partnership. We couldn’t have been happier with the entire experience.
Brian McKinley – Director Corp. Strategic Alliances Distributor Marketing, HerbalifeThrough the years, Premier has continued to provide Herbalife with in-depth industry knowledge, access to the most creative, yet valuable property rights and dedication to delivering on our company’s core objectives. Premier’s insight and guidance during our jersey sponsorships negotiations with AEG and the LA Galaxy was invaluable. Then, creating the unique, long term national partnership with American Youth Soccer Organization (AYSO) on the first ever youth jersey identification program was spot on!
Melissa Infusino – Director of Partnerships, LAUSDGiven the current financial crisis in California the Los Angeles Unified School District has been forced to cut over a billion dollars in the last year and a half from programs that directly serve students. We realized we needed to be creative and look for new sources of funding. We are fortunate to be partnering with Premier as we develop this sensitive and ground breaking district wide sponsorship program. We are encouraged with the early successes that Premier has already been able to accomplish.
Jaime Peisach – Owner, Passion GrowersPremier has provided invaluable advice, direction, strategy, and trusted insight as Passion Growers embarked on its first major sports investment. Premier has been a priceless resource in securing the first ever Official Rose designation for the Rose Parade, Rose Bowl Game, and historic Rose Bowl Stadium. As we have activated this sponsorship through our retail platform, Premier’s creativity and knowledge of the intricacies of licensing has helped Passion create a new tangible revenue stream.
Les Hirsch – Former President & CEO, Touro InfirmaryPremier’s ability to structure a long term, mutually beneficial partnership for the New Orleans Hornets return the Crescent City was right on the mark for our hospital. The attention to detail in building out the rights package helped to accomplish our most important corporate objectives. We could not be happier with our support and investment with the NBA’s New Orleans Hornets!
Tom Hagel – Senior Director Sports Management, ESPN/ABC SportsPremier’s professional approach to both revenue generation and preservation of category exclusivity for the Rose Bowl games title sponsor; Citi, was a perfect balance. Our long time working partnership with Premier continues to grow.
Sheri Wish – Former Chief Revenue Officer, Tournament of RosesIt’s a different world for sponsorship today than it used to be; there are less dollars and people scrutinize every sale. A lot of agencies out there are strictly driven by ratings or impressions, but Premier gets the difference and is very creative in their approach. Premier’s initial sales victories with Avis, Tiffany & Co. and Passion Growers is a strong indicator of Premier’s future of success.
Robert Swayze – Former Economic Development Bureau Manager, City of Long BeachOn behalf of the City of Long Beach, we couldn’t be more enthusiastic to have Premier on board to build a sophisticated and inclusive commercial sponsorship platform. We selected Premier because we believe their expertise, relationships with corporate America, professionalism andenergy are going to maximize the value of our city assets.
Jamey Rootes – President, Lone Star Sports & EntertainmentPremier’s industry expertise, sales experience, and professional approach has been instrumental in shaping our new sports consultancy.
Murray Peet – Consumer & Specialty Pharmaceuticals Marketing Manager, Johnson & JohnsonAs McNeil’s (Johnson & Johnson) Hispanic Business Unit looked to leverage the powerful bond between soccer and the growing Hispanic-American consumer, Premier Partnerships was instrumental in forging a partnership between Tylenol and the Mexican National Team. On the eve of World Cup 2006, Tylenol has already achieved dramatic gains in awareness, trial and sales against this critical market segment.
Mark Rogers – West Coast Marketing Manager, Jet BlueIn the increasingly competitive airline environment, we have been very impressed with Premier Partnerships’ ability to listen to our marketing needs and respond with on-target sports marketing solutions. For example, our multi-faceted participation with the Long Beach Marathon has effectively delivered against target active customers in a critical hub market. Premier is always looking after the best interests of both their clients and corporate partners.
Leslie S. Baker – Director of Marketing, Presbyterian Plano Center for Diagnostics & SurgeryOur new association with Fieldhouse USA at the new Frisco Sports Village would not have happened if it weren’t for Premier Partnerships’ assertiveness and commitment to bringing to us a creative marketing platform as well as a tangible direct business opportunity. This new partnership will unquestionably have a positive impact to our hospital business.
Joe Perello – Former Chief Marketing Officer, NYC MarketingThe City of New York turned to Premier Partnerships to assist in the analysis of municipal sponsorships. Their work proved to be invaluable and I’m pleased to have their advice and counsel.
Patrick Byrne – CEO, Overstock.comOverstock.com is thrilled to become a part of Oakland and Alameda County, and to be associated with the Raiders and the A’s – two globally-recognized championship teams,” said Overstock.com Chairman and CEO Patrick Byrne. “The Overstock.com brand is a great fit with these teams and with the excitement and culture of the area. We look forward to enjoying events with the community and doing our part to give back. Residents of the Bay Area can look forward to many great events taking place in the Overstock.com Coliseum.
John G. Sutter – President, North Texas State SoccerPremier was instrumental in forging a long-term partnership between our membership, Pizza Hut Park, and FC Dallas. Together, in what was the first relationship of its kind, an amateur association and professional sports organization created a seamless, integrated marketing package that was both unique and valuable to sponsors, giving companies the ability to reach the entire North Texas soccer market, including youth, adult, amateur, and professional levels.
Brian Levitz – Director of Corporate Giving & Sponsorships Greater Los Angeles Zoo AssociationWe engaged Premier Partnerships to evaluate our sponsorship program at a time when revenues were static, but pressure for growth was very high. The Premier team leapt into the project with enthusiasm, skill and talent – and with exceptional support and participation at all levels within the agency. The result of the project was a framework for building our sponsorship program in a strategic manner and a clear plan for achieving both our short-term and long-term objectives. The Revenue Maximizer™ provided data and recommendations that we use as reference point on a daily basis as we seek to identify and secure sponsors and utilize our assets in the most optimal ways possible. The results of the project were so successful, and the relationship with Premier was so positive, that we moved seamlessly into having the agency represent the Los Angeles Zoo for sponsorship sales. We have full confidence that Premier’s implementation of the strategies they helped to shape will enable the L.A. Zoo to achieve and surpass its sponsorship sales targets and build a program that will provide a reliable, predictable, and increasing source of revenue.
Alwyn Hight Kushner – President, TCL Chinese TheatreThe Premier team was amazing. They far exceeded our ownership’s expectations. Securing TCL as the naming rights partner for the next 10 years will allow us to restore and upgrade the Theatre facilities and maintain a close relationship with an industry and world leader in electronics. Premier understood the challenges working with a historic landmark and institution in Los Angeles and strategically crafted a sales plan targeting companies tied to the entertainment and film industry. They were with us every step of the way from valuation to contract negotiations- we are so appreciative of their hard work and attention.
Dave Davis – General Manager, ABCWe recently partnered with Metropolitan Transportation Authority to commemorate Grand Central Terminal’s Centennial anniversary. This was a significant milestone and an amazing line-up of year-long events for New York and our viewers at WABC television. Through that partnership, we had the pleasure of working with Randy Bernstein and Uzma Syed from Premier. They were professional, accessible and willing to help create excellent value for our company, that was meaningful for a win-win association.
Amy Scheer – Director of Marketing & Events, Jones Lang La SalleIt has been a privilege to work with Premier on the Grand Central Centennial. Premier has been a true partner as we worked to bring this Centennial Celebration to life – bringing to the table a “can do” attitude in the face of any obstacle and ALWAYS exceeding expectations.
Peter Ueberroth – Former Chairman of the US Olympic CommitteeWith dealmakers and strategists like Alan Rothenberg and Randy Bernstein, Premier Partnerships provides companies unparalleled expertise in the sports and entertainment industries.
Lew Wolff – Owner, Oakland AthleticsPremier’s principals, Alan Rothenberg and Randy Bernstein are experienced and successful in all aspects of the sports business world. Be it providing invaluable perspective, insight, research, valuation, and negotiating skills for the Naming Rights of the proposed new stadium for the Oakland A’s or supporting the development of our potential entry into Major League Soccer in the Bay Area. Their professionalism and expertise is second to none. We rely on Premier for expert counsel, a focused and professional approach, as well as creative and strategic thinking.
Lamar Hunt, Late Chairman and Founder, Hunt Sports Group and Kansas City ChiefsHaving worked with Randy Bernstein for well over a decade, we know we can always count on him for his professionalism, sales and marketing savvy, and consistent ability to deliver in a timely fashion.
Matt Afinec – Vice President, Corporate Partnerships & New Stadium Business Development, Hamilton Tiger-Cats Football ClubThe new stadium represents the single most important development in the 143 year history of the Hamilton Tiger-Cats Football Club – notwithstanding our 15 Grey Cup Championships of course. The opportunity to fundamentally change our Fans’ game experience and Partners’ value proposition demands augmenting our internal knowledge base with an industry leading partner who has extensive experience in revenue maximizing with projects of this scope. Of particular need was engaging an industry leader in naming rights strategy, inventory classification and valuation to assist in the preparation of our too-market sales offering. Our search for this partner ended when we were introduced to the team at Premier Partnerships. Our experience working with Premier Partnerships could not have been more positive. The staff were extremely professional, diligent and prepared throughout our engagement. They took the time to listen and understand the unique challenges of our project and provide customized solutions. The final reports and strategies submitted by Premier Partnerships were, in my estimation, nothing short of world class. We feel extremely prepared to entire the challenging world of modern day naming rights sales with a report and valuation that lends tremendous credence to the scope of our opportunity. With an unprecedented amount of new stadium developments planned or being currently undertaken in the Canadian Football League, I would without hesitation recommend Premier Partnerships to my counterparts across the CFL to undertake similar work to that which was completed here in Hamilton
Steve Swetoha – President, WNBA Tulsa ShockPremier Partnerships takes partnership marketing to a new level. They understand how to maximize sponsorship revenue by aligning business objectives with a team’s sponsorship inventory. Premier created a unique partnership platform that uncovered new revenue opportunities by tapping into non-traditional companies/sponsors/vendors at the C-level. They actually created a new discipline in the sports industry called forensic sponsorship sales, uncovering “real business” opportunities between a sponsor and team’s direct and indirect business relationships. We are so appreciative to Premier for helping the Shock with a winning season off the court. They truly understand the client especially when it comes to under promising and over delivering.
Stormy Simon – Senior Vice President, Overstock.comWith a rebrand as well as our desire to continue to reach new demographics, it’s essential for O.co, Overstock.com’s new name to find unique ways to differentiate within our highly competitive industry. Premier Partnerships approached our executive team with an opportunity to obtain exposure for the O.co brand across America’s two most popular sports. We are proud to nowhost the naming rights of O.co Coliseum, home of the Oakland Athletics and the Oakland Raiders. Premier displayed a professional manner and innovative as they customized a well-rounded partnership that we could support. They worked closely with us to understand our brand objectives and to provide us an effective plan to accomplish them. To this end, we have decided to continue our work with Premier Partnerships as our sports marketing agency. With their guidance, we look forward to meaningful brand development through sports marketing and community development programs within the Bay Area.
Peter Hearl – Former President, Pizza HutWorking with Premier on the Naming Rights of Pizza Hut Park, was a pleasure. Their ability to provide a rights program that delivers against our core corporate objectives was spot on.
Gene Alessandrini – Senior Vice President, PPL Energy PlusWith electricity choice starting up in the Greater Philadelphia Area, it was essential for PPL EnergyPlus to find creative ways to differentiate ourselves from the competition among energy suppliers. Premier Partnerships approached our executive team with a unique solution that would help elevate the PPL EnergyPlus brand. Representing the Philadelphia Union, Premier provided us with the opportunity to become the naming rights partner of the state’s newest sports facility – a means for us to impact the minds and hearts of potential customers for competitive energy sales. The newest sports facility is now named PPL Park! It was not only the name that Premier worked with us on, but also the manner in which they created a meaningful partnership for both the Union and PPL EnergyPlus was excellent. Premier learned our business needs and made sure to provide the most effective plan to accomplish our business goals.
John Ritenour – Chairman, Insurance Office of AmericaWhen IOA decided to start a branding campaign in the sports arena I was lucky enough to get introduced to Paul Garofolo and Premier Partnerships. Paul and the rest of the Premier team have worked tirelessly to educate me and introduce me to owners and high level officers of professional sports teams, facilities and properties from all over the country. Premier has opened up the door to more than 30 different venues and developed partnerships with several during our first year together. After one year of working with Premier I feel like they are part of the IOA family because they have taken the time to understand our marketing needs and our business. They have closed several deals for us in 2009 and 2010 looks like it will be our best year ever. We expect IOA to go from virtually unknown to a household name by year end. Our exclusive broker arrangements include the Orlando Magic, NBA – Jacksonville Jaguars, NFL – New Jersey Devils, NHL – UCF, College sports and Michael Waltrip Racing, NASCAR. I would like to extend my highest recommendation to Premier Partnerships because they understand the work Partner.
Albert “Al-B” Hannemann – Founder, National Volleyball LeagueAs the NVL has been maturing in its development, we found ourselves with a need for an expert in the area of sponsorship. Premier was able to provide us insight and expertise in defining and formalizing the sales process for our sponsorship packages, as well on the numerous issues that arise in the development of a new sports property. Their guidance was an invaluable help in building a crucial component to our league’s success.
Virginia Brophy Achman – Executive Director, Twin Cities in MotionWe engaged Premier to provide a valuation of our marathon title sponsorship package. We were extremely pleased and impressed with Premier’s methodical approach with the Revenue Maximizer™ analysis including identification of unique sponsorship inventory assets, as well as next generation sponsorship client category ideas. Their insight and experience within the sports industry and knowledge of sponsorship sales process were an invaluable resource to us throughout the entire process.
Thivantha “T” Kurera – Campus Recruiting Manager, KPMGAs an accounting firm, we believe it is imperative to have a proven ROI on all of our event spending, especially in this current economy. Premier Partnerships worked with us to create a uniquely branded recruiting event at the Rose Bowl that was nothing less than spectacular. They went beyond the call of duty to help us develop a creative and non-traditional program. We could not have hosted such a successful event without their help and guidance. I truly thank them for all they did.
Bob Paul – Sales Manager, Single Copy Operations Los Angeles TimesPremier has created a priceless opportunity for the Los Angeles Times by partnering us with Rose Bowl Stadium as well as the UCLA Bruins, Tournament of Roses, and RJ Canning. Our Single Copy sales goals are reaching a new level by being incorporated in the diverse events housed at one of America’s most prestigious sports landmarks.
Don Kingsborough – CEO, Blackhawk NetworkPremier’s relationships in the sports industry are unmatched. We’ve been thoroughly impressed with the quality of face-to-face meetings arranged, professional follow-through, and swift progress in the development of Blackhawk’s sports gift card portfolio.
Dan Savage – Executive Producer, Music Center Speaker SeriesPremier has been invaluable to the Music Center Speaker Series in securing City National Bank as our Presenting Sponsor. Not only did they match the type of partner we envisioned to the level of sponsorship we desired, but they did so in record time. Their delivery of a customized rights and benefits package fully illustrated what we desired to convey to our partners.
David Addison – President/CEO, Texans Credit UnionOur 10-year association with Pizza Hut Park, FC Dallas, and the North Texas State Soccer Association was a product of Premier Partnerships bringing us a meaningful and tangible platform for us to expand our brand and grow our business within this region. Through this partnership, we secured a unique marketing platform which truly reaches our core demographics on a year-round basis.