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Press Releases

Devils Arena Entertainment and IOA Partner on 5 Year Deal, January 26th, 2010

DEVILS ARENA ENTERTAINMENT AND INSURANCE OFFICE OF AMERICA PARTNER ON 5 YEAR DEAL

IOA TO BECOME OFFICIAL INSURANCE BROKER OF DAE, PRUDENTIAL CENTER AND NEW JERSEY DEVILS FIRST NHL CLIENT FOR IOA

Newark, NJ — Devil Arena Entertainment, LLC (DAE), operators of Prudential Center and the New Jersey Devils today announced that Insurance Office of America (IOA) has been named the Official Insurance Broker of the NJ Devils, Prudential Center and DAE, making the team the company’s first National Hockey League client.

The partnership between DAE and IOA is for an initial five-year term. In addition to the insurance services is a program designed around LED signage, hospitality, broadcast, IP usage and print that IOA will employ as they begin their national branding campaign using sports and entertainment as their lead platform for strategic growth. The New Jersey Devils join a number of professional sports teams as IOA’s client, including partnerships with teams in the National Football League (Jaguars), National Basketball Association (Magic) and the NCAA (University of Central Florida).

“As one of the fastest growing privately-held insurance agencies in America and a champion in our industry, we are proud to be a partner of a winning franchise like the New Jersey Devils,” said IOA Chairman John Ritenour.

“The Devils and Prudential Center are looking forward to our partnership with Insurance Office of America as we help them introduce their brand to our fans,” said DAE pres Rich Krezwick. “DAE is also looking forward to benefitting from this partnership with IOA’s cost saving plans and excellent customer service.”

The partnership was brokered by Premier Partnerships — Cleveland. Premier Partnerships is an industry leading sports sales and consulting firm focused on revenue generation for facilities, events and properties. Premier Partnership, is based in Los Angeles with offices in New York, Dallas and Cleveland.

Insurance Office of America, is one of the largest full service insurance agencies in the United States and is based in Longwood, Florida, a suburb of Orlando. Founded over 20 years ago by Chairman John Ritenour, IOA is among the fastest growing independent insurance agencies and is one of the largest, privately-held insurance agencies in the United States. IOA partners with many insurance companies which offer clients a wide choice of commercial insurance policies custom-tailored to the unique requirements of professional sports & entertainment properties.

Prudential Center in Newark, NJ opened in October of 2007 and is the first new arena built in the New Jersey, New York Metropolitan area in more than 25 years. Home to the NHL’s New Jersey Devils and Seton Hall NCAA Division 1 Men’s Basketball, Prudential Center hosts a variety of the biggest names in sports and entertainment.

MEDIA CONTACT

Anne Sciaino Prudential Center 973-985-1843 asciaino@prucenter.com

Paul Garofolo Partnerships/Insurance Office of America 216-235-3550 paul@premierpartnerships.com

Premier Partnerships 1148 4th Street Santa Monica, CA 90403 Office: 310.656.2500 www.PremierPartnerships.com

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