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H-E-B Signs on as Alamodome’s First Star Partner, July 17th, 2017

H-E-B Signs on as Alamodome’s First Star Partner

SAN ANTONIO, TX., July 14, 2017/PRNewswire – H-E-B, Texas’s largest privately held retailer, and the City of San Antonio have signed a ten-year sponsorship agreement for the Alamodome. The sponsorship comes shortly before the Alamodome enters a ‘dark-period’ during the month of August to complete a $58 million infrastructure project that will elevate the in-venue experience ahead of the 2018 NCAA Men’s Final Four®. H-E-B currently has partnerships with the University of Texas – San Antonio (UTSA) and Valero Alamo Bowl, the Alamodome’s two largest tenants.

“I am pleased to announce H-E-B as our first Star Partner,” said Nicholas Langella, Alamodome General Manager. “This partnership clearly demonstrates H-E-B’s long-term commitment to the Alamodome and the greater San Antonio community. We look forward to working with the H-E-B team to deliver new experiences and world class entertainment for our fans.”

“We are really excited to be a Star Partner with the Alamodome and brand the North entrance area as the H-E-B Plaza, where we have been doing all of our UTSA, Valero Alamo Bowl and Big League Weekend activations and events for years,” said Cory Basso, Group Vice President of Marketing and Advertising at H-E-B.

Premier Partnerships managed the sale on behalf of the Alamodome as the venue’s official sponsorship sales agency – a relationship that began earlier this year. “This is a great partnership for both H-E-B and the Alamodome and we couldn’t be happier with what this represents for the City of San Antonio” said Seth Frankenthal, Senior Director, Consulting & Sales for Premier Partnerships. “H-E-B has been a long-time supporter of sports, events, and entertainment in the San Antonio community and this relationship really cements their commitment to continuing those programs.”

H-E-B’s partnership contains prominent signage on the North Plaza, now ‘H-E-B Plaza’ and within the North Entrance, now ‘H-E-B Gate’, as well as throughout the concourses and within the inner bowl of the venue, including on the northwest corner and new LED ribbon boards. The partnership also includes hospitality and promotional opportunities during select events throughout each year.

One San Antonio

Diverse, internationally connected and globally competitive, San Antonio has a vibrant culture and economy and is consistently ranked among the fastest-growing cities in the United States. America’s seventh-largest city offers opportunities in industries ranging from bioscience, financial services, aerospace, cybersecurity, energy and transportation manufacturing to healthcare. In 2016, San Antonio was named an All-America City by the National Civic League. We are Military City, USATM, home to crucial military commands supported by a patriotic citizenry. We welcome 34.4 million visitors annually who inject $13.6 billion annually into our economy, and UNESCO designated the city’s Spanish colonial missions as a World Heritage Site in 2015. Celebrating its 300th anniversary in 2018, San Antonio is a city with a storied past and an even brighter future. For more information, visit www.sanantonio.gov.

About Premier Partnerships

Premier Partnerships is a nationally recognized sports sales and advisory firm specializing in the development and execution of customized naming rights and commercial sales strategies for top tier facilities, sports and entertainment destinations, league and team properties, as well as municipal projects. Premier was founded in 2003 to provide experienced, focused, passionate, and results driven commercial sales solutions. Premier is headquartered in Los Angeles with offices in New York and Chicago. Premier has been honored as Sports Business Journal’s Best in Property Consulting, Sales and Client Services. Premier executives have created thousands of mutually beneficial business partnerships.

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