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‘Multiple offers’ helped Rangers boost naming-rights deal, February 18th, 2014

The deal for Globe Life Park, announced Feb. 5 and brokered by Premier Partnerships, the Rangers’ official sales agency, was reported locally to be a 10-year agreement valued at $5 million annually.

Ottawa landmark Lansdowne Park to be renamed TD Bank set to take over naming rights at facility, January 10th, 2014

Lansdowne Park is expected to be renamed TD Place when it reopens in 2014, the Citizen has learned, after the Ottawa Sports and Entertainment Group reached an agreement on naming rights for the entire facility with the TD Bank Group.


When the University of California Golden Bears football team comes out of the locker room at Memorial Stadium in Berkeley, Calif., they won’t just be setting foot on a football field, they’ll be trotting onto a new-age sponsorship deal. The university announced this week that Cal’s players will now be trotting across Kabam Field.

Kabam! Cal lands naming-rights deal, December 9th, 2013

The University of California broke new ground by signing naming rights for Kabam Field at California Memorial Stadium, the first college sports facility named for a video game company.

Cal Signs 15-Year Deal With Video Game Company Kabam For Field Naming Rights, December 5th, 2013

The Univ. of California-Berkeley has signed mobile video game producer Kabam to a 15-year, $18M deal for field naming rights at its football stadium. The official name is now Kabam Field at California Memorial Stadium, the first college sports facility to be named for a video game company.

Hobbits Come to Cal’s Football Field, December 5th, 2013

The University of California, Berkeley, may be enduring one of the worst football seasons in its history, but it’s still “game on” – at least on the yard markers, anyway.

Branding change led Moda to naming deal, August 19th, 2013

By Tripp Mickle, Staff Writer The sales team at Premier Partnerships spent the first four months of the year contacting more than 300 companies to gauge their interest in buying naming rights for the Rose Garden, but it hadn’t found any serious buyers. But in May, one of its sales executives, Uzma Rawn, read a news… Read More »

Trail Blazers Sign 10-Year Naming-Rights Deal With Moda Health Valued At $40M, August 14th, 2013

The Trail Blazers today announced regional health insurance provider Moda Health has signed a 10-year naming-rights agreement to rename the Rose Garden as the Moda Center. Sources valued the deal at $40M. Television, radio and digital advertising inventory are included in the sponsorship and naming-rights package. Moda also will receive sponsor benefits with the Seahawks… Read More »

Blazers’ McGowan Discusses Moda Naming-Rights Move, Company’s First Sports Deal, August 14th, 2013

The Trail Blazers “looked at 317 companies, including some national and international businesses,” before agreeing to a naming-rights deal with Moda Health for the Rose Garden, according to a front-page piece by Mike Tokito of the Portland OREGONIAN. Trail Blazers President Chris McGowan said that the team and California-based Premier Partnerships “had ‘deep conversations’ with 10 to… Read More »

Tim Hortons Finds Right Fit In Hometown CFL Naming Rights Deal, July 30th, 2013

The Tim Hortons naming-rights deal for the Hamilton Tiger-Cats’ new stadium was a natural fit between two brands with strong local ties. But the 10-year agreement for Tim Hortons Field — the richest in CFL history, with an annual value thought to be in the low seven figures — was no sure thing, team officials involved in the negotiations… Read More »

Cal Looks To Bundle Lab, Field Naming Rights, May 10th, 2013

By Don Muret, Staff Writer The University of California, Berkeley, seeking new ways to generate revenue for the school and its athletic department, is developing a naming-rights package for Memorial Stadium’s football field that could extend to an “innovation lab” at the stadium and other assets on campus. The 2,700-square-foot lab, scheduled to open this fall on the main… Read More »

From the Ground Up: The Vision and Execution of Ottawa’s Sports City, April 22nd, 2013

Attendees at the 2013 Sports Facilities & Franchises Conference got a detailed look at the Ottawa Sports City development, a $500M project led by Ottawa Sports & Entertainment Group CEO Bernie Ash, Perkins Eastman Principal John Clifford and Premier Partnerships Managing Director Jeff Marks. Ottawa Sports City will redevelop a 40-acre site at Landsdowne Park… Read More »

Windsor Fashions Donates Prom Dresses to Senior Girls, April 22nd, 2013

Prom season is fast approaching. For some girls, proms are not about “What do I wear?” but “Where do I find the money for a prom dress?” Windsor Fashions, the Los Angeles chain of  stores known for its vast selections of prom dresses, helped solve that problem. The retailer stepped in and partnered with the… Read More »

Inside Philip Anschultz’s Vision For His Sports and Entertainment Empire, April 22nd, 2013

In the summer of 1987, the reclusive Philip Anschutz, then a billionaire in the making, thrust himself into the public eye to pitch Denver officials on an entertainment destination anchored by a new convention center, amusement park and 1,450-room hotel. “Am I crazy?” Anschutz said during an impassioned presentation. “My opponents say I am, but… Read More »

Jackie Robinson film ‘42’ promotes ties with Dodgers, April 11th, 2013

Baseball icon and Brooklyn Dodgers star Jackie Robinson never played for the franchise in Los Angeles, but marketing and outreach efforts tied to a forthcoming biographical film about the famed second baseman are tapping the L.A. team. The move by Warner Bros., which is distributing the Legendary Pictures-produced “42,” makes sense. Robinson, universally revered for… Read More »

Best Practices: Working With Sponsorship Sales Agencies, April 8th, 2013

March 25, 2013 These are good days for sponsorship sales agencies. With spending on the rebound, rightsholders are increasingly relying on third-party agencies to develop new programs or take existing initiatives to the next level. “We have received an increase of inquiries from prospective sports and entertainment properties seeking representation. Part of that is driven… Read More »

Tour the Dolby Theatre – Home of the Oscars, March 14th, 2013

California played host to one of the most notable events of the year earlier this week – the Oscars!

Grand Central Hits The Century Mark, February 4th, 2013

Grand Central Terminal celebrates its 100th birthday Friday, and it plans to do so in style. A brass band will perform, as will a high school jazz band, the Knicks’ City Dancers and the Westchester Philharmonic Brass Octet.

Trail Blazers, Premier Partnerships Working To Land Naming Rights For Rose Garden, January 16th, 2013

The Trail Blazers have announced an effort to “re-energize a search” for a Rose Garden naming-rights sponsor, which was first launched in ’07, according to Allan Brettman of the Portland OREGONIAN. The team “will work with Premier Partnerships” to find a sponsor.

LA’s Famed Chinese Theatre Gets A New Brand, January 14th, 2013

Chinese company TCL has bought the naming rights to Grauman’s Chinese theater for 10 years. Carter Evans reports from the Hollywood landmark.

China firm buys naming rights to Grauman’s Chinese Theatre, January 11th, 2013

Chinese TV maker TCL pays more than $5 million for the naming rights to the landmark Grauman’s Chinese Theatre.

AEG sale expected to top $10 billion, October 18th, 2012

Billionaire Phil Anschutz has kicked off the auction of his Anschutz Entertainment Group, with an expectation that the sports and entertainment giant should draw bids in the $10 billion range, higher than previously believed, according to sources familiar with the situation.

London 2012: 5 Olympians Poised to Snare Top-Dollar Endorsement Deals, July 23rd, 2012

Anyone can picture Michael Phelps biting into a Subway sandwich. But with the London Olympics set to begin July 27, a new class of up-and-coming American athletes is poised for rich endorsement deals. Marketing experts and agents agree that beyond gold medals, there are a handful of attributes Olympians must possess to snare top-dollar deals.

Premier Partnerships Will Study Naming Rights Possibilities for the Alamodome., July 17th, 2012

DEEP IN THE HEART OF NAMING RIGHTS: Could the 19-year-old Alamodome in San Antonio get a corporate moniker? That possibility now exists, as San Antonio’s city fathers recently gave Premier Partnerships a green light for a study to assess valuations for sponsorship sales of both the city-owned Alamodome and the Henry B. Gonzalez Convention Center. Sports in the dome include the U.S. Army All-American Bowl, the Valero Alamo Bowl, the AFL San Antonio Talons and University of Texas-San Antonio football.

Premier Partnerships seeks to put new name on the Alamodome, July 3rd, 2012

Remember the Alamodome. That may be the new battle cry if the City of San Antonio is successful in selling naming rights to the 65,000-seat indoor stadium. The city has contracted with Premier Partnerships to study the merits of charging a company to put its name on the 20-year-old Alamodome.

Oscars’ Dolby Theatre Unveiled With New Sound System, June 12th, 2012

Iconic sound company previews the installation of its immersive new sound format, Atmos. A week before the unveiling of the Dolby Theatre, two 50 ft., 1,400 pound trusses carrying 22 sound speakers each were assembled and flown high over the orchestra seating section of the auditorium as part of the Dolby’s most challenging installation ever.

How Oracle’s Larry Ellison Rerigged America’s Cup for Success, May 15th, 2012

After winning the America’s Cup in 2010, software billionaire Larry Ellison decided to bring the competition to his home city of San Francisco and, in the process, reshape professional sailing.

Dolby Deal Not Just White Noise, May 14th, 2012

The Lefton Report by Terry Lefton Devotees of this page know that we consider entertainment to be a subset of sports, so while our spouse of 30-plus years is familiar with the actress who played the second girlfriend of the second actor who portrayed James Bond on celluloid, we are secure in our knowledge of… Read More »

One-on-one with 49ers CEO Jed York, May 3rd, 2012

The 49ers’ recent ground-breaking in Santa Clara for the team’s new stadium capped several years of work by the club to build a new home. Now the Niners can move from planning a 68,500-seat stadium to building one. The club is ramping up efforts to attract big name sponsors and sell some of their priciest seats. The team just announced a deal with Brocade Communications Systems Inc. to set up a network in the stadium.

Grand Prix Rugby at Home Depot Center?, March 28th, 2012

Grand Prix Sports, a subsidiary of Grand Prix Entertainment a Los Angeles‐based sports and entertainment enterprise announced today in a press release that AEG Facilities’ Home Depot Center will be the future home of Grand Prix’s rugby world championships as part of Grand Prix’s exclusive partnership with USA Rugby.