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News

H-E-B Signs on as Alamodome’s First Star Partner, July 17th, 2017

H-E-B and the City of San Antonio have signed a ten-year sponsorship agreement for the Alamodome.

FC Cincinnati Hires Premier Partnerships To Secure Commercial Deals, June 30th, 2017

FC Cincinnati has hired Premier Partnerships to help it identify and secure long-term commercial partnerships as part of its pursuit of an MLS expansion franchise.

FC Cincinnati Teams Up With Premier Partnerships, June 23rd, 2017

FC Cincinnati has selected Premier Partnerships to help identify and secure long-term commercial revenue opportunities

BIG3 Taps Premier Partnerships to Lead Sponsorship Sales, March 31st, 2017

Premier to assist the BIG3 in Sponsorship Sales

Premier Partnerships Nominated for 2017 Sport Business Award, March 20th, 2017

2017 Sport Business Award for Best in Property Consulting, Sales, & Client Services Nomination

Premier Long-Time Client Completes On-Campus Renovation, March 7th, 2017

$3-million in funding for the OAT renovation came from the 10-year naming agreement with California Coast

Premier Assists in NASCAR/AMR Partnership, February 8th, 2017

Premier helps NASCAR broker relationship with AMR

Premier Partnerships to Lead Sponsorship Sales for Bike Share Programs, February 3rd, 2017

Premier Partnerships Leading the Sales Charge for Cyclehop

Premier Partnerships Heading the Naming Rights Efforts for the Alamodome, January 20th, 2017

Premier Partnerships tasked with assisting the Alamodome’s Naming Rights Efforts

Premier Partnerships Consults Bills On New Era Naming Rights Deal, August 23rd, 2016

Premier Consults Bills In New Naming Rights Deal

Premier Partnerships Nominated for 2016 Sport Business Award, March 14th, 2016

Premier Partnerships has been nominated again for the 2016 Best in Property Consulting, Sales and Client Services

Naming Rights Market Finds More Takers, March 2nd, 2016

The naming-rights market is now heated enough that in August, Mercedes-Benz said it was putting its name on its second NFL stadium, the $1.4 billion Atlanta Falcons facility opening in 2017.

Premier Partnerships Opens New Office in Chicago, February 23rd, 2016

Premier Partnerships Officially Launches Chicago Office

Should Sports Authority give up its Mile High Stadium naming rights?, February 22nd, 2016

Advisers say what may have been a knee-jerk deal in 2011 becomes mission critical as the retailer reorganizes

AMB Sports & Entertainment partners with GreenFields USA, February 18th, 2016

AMB Sports & Entertainment (AMBSE) and GreenFields USA today announce their partnership to feature the GreenFields® MX 3‐STAR Turf System at Mercedes‐Benz Stadium in Atlanta, Georgia.

Meet Our “Rights” Experts – Virginia Beach & Premier Partnerships, January 29th, 2016

USM is excited to announce that our organization is now working closely with Premier Partnerships to formalize details of naming rights, sponsorship, and premium seating opportunities at the Arena.

American Family Insurance to be a founding partner of Mercedes-Benz Stadium, October 28th, 2015

American Family Insurance announced today it will be one of the 14 founding partners of Mercedes-Benz Stadium set to open in 2017.

Premier Aiding Key NFL LA Negotiations, October 7th, 2015

National Car Rental has agreed to name a prospective St. Louis football stadium for 20 years and $158 million…The stadium would be called National Car Rental Field.

Alan Rothenberg & Randy Bernstein on the Birth of MLS, August 3rd, 2015

A 10-team organization with zero soccer-specific stadiums at the start, Major League Soccer now has 20 franchises, 13 of them playing in homes of their own, with payrolls that have tripled. As the league plays its 20th season, key figures recall the kickoff campaign

Q&A with Premier Partnership’s Jeff Marks, July 22nd, 2015

Jeff Marks is a senior executive with over twenty years of business development experience working with C-level executives from Fortune 500 companies, sports teams, leagues, venues, municipalities, sponsors, franchise owners and investors.

Randy Bernstein: ‘LA’s a special market’, May 21st, 2015

Since leaving MLS more than a decade and a half ago, former chief marketing officer Randy Bernstein still follows the league intently from afar.

New Atlanta Stadium to Showcase Next Generation Fan Experience with IBM Technology, February 20th, 2015

ARMONK, N.Y. & ATLANTA, G.A. – February 19, 2015: IBM (NYSE: IBM ) and AMB Sports & Entertainment (AMBSE) today announced a strategic partnership to develop a game-changing fan experience at the state-of-the-art new Atlanta stadium set to open in 2017.
This will enable AMBSE to provide highly advanced, interactive technologies for sporting events including Atlanta Falcons and Major League Soccer Atlanta games as well as concerts and other marquee events.

Forbes: Emerging Trends, Hot Topics For 2015, January 16th, 2015

What are the trends and hot-button topics to follow in the sports business industry in 2015? How will the different niches within sport — digital, technology, agency, traditional media, sponsorship, athletics and others — change heading into the new calendar year?

Anderson: Tropicana still squeezing value from stadium, January 9th, 2015

BRADENTON – Tropicana Field — or “The World’s Largest Pinball Machine” as Hall of Famer Wade Boggs once called it — has been branded as an antiquated eyesore most baseball purists revile and national media members despise.

‘Multiple offers’ helped Rangers boost naming-rights deal, February 18th, 2014

The deal for Globe Life Park, announced Feb. 5 and brokered by Premier Partnerships, the Rangers’ official sales agency, was reported locally to be a 10-year agreement valued at $5 million annually.

Ottawa landmark Lansdowne Park to be renamed TD Bank set to take over naming rights at facility, January 10th, 2014

Lansdowne Park is expected to be renamed TD Place when it reopens in 2014, the Citizen has learned, after the Ottawa Sports and Entertainment Group reached an agreement on naming rights for the entire facility with the TD Bank Group.

CAL SELLS FIELD NAMING RIGHTS TO KABAM, December 13th, 2013

When the University of California Golden Bears football team comes out of the locker room at Memorial Stadium in Berkeley, Calif., they won’t just be setting foot on a football field, they’ll be trotting onto a new-age sponsorship deal. The university announced this week that Cal’s players will now be trotting across Kabam Field.

Kabam! Cal lands naming-rights deal, December 9th, 2013

The University of California broke new ground by signing naming rights for Kabam Field at California Memorial Stadium, the first college sports facility named for a video game company.

Cal Signs 15-Year Deal With Video Game Company Kabam For Field Naming Rights, December 5th, 2013

The Univ. of California-Berkeley has signed mobile video game producer Kabam to a 15-year, $18M deal for field naming rights at its football stadium. The official name is now Kabam Field at California Memorial Stadium, the first college sports facility to be named for a video game company.

Hobbits Come to Cal’s Football Field, December 5th, 2013

The University of California, Berkeley, may be enduring one of the worst football seasons in its history, but it’s still “game on” – at least on the yard markers, anyway.