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Premier Partnerships Nominated for 2016 Sport Business Award, March 14th, 2016

Premier Partnerships has been nominated again for the 2016 Best in Property Consulting, Sales and Client Services

Naming Rights Market Finds More Takers, March 2nd, 2016

The naming-rights market is now heated enough that in August, Mercedes-Benz said it was putting its name on its second NFL stadium, the $1.4 billion Atlanta Falcons facility opening in 2017.

Premier Partnerships Opens New Office in Chicago, February 23rd, 2016

Premier Partnerships Officially Launches Chicago Office

Should Sports Authority give up its Mile High Stadium naming rights?, February 22nd, 2016

Advisers say what may have been a knee-jerk deal in 2011 becomes mission critical as the retailer reorganizes

AMB Sports & Entertainment partners with GreenFields USA, February 18th, 2016

AMB Sports & Entertainment (AMBSE) and GreenFields USA today announce their partnership to feature the GreenFields® MX 3‐STAR Turf System at Mercedes‐Benz Stadium in Atlanta, Georgia.

Meet Our “Rights” Experts – Virginia Beach & Premier Partnerships, January 29th, 2016

USM is excited to announce that our organization is now working closely with Premier Partnerships to formalize details of naming rights, sponsorship, and premium seating opportunities at the Arena.

American Family Insurance to be a founding partner of Mercedes-Benz Stadium, October 28th, 2015

American Family Insurance announced today it will be one of the 14 founding partners of Mercedes-Benz Stadium set to open in 2017.

Premier Aiding Key NFL LA Negotiations, October 7th, 2015

National Car Rental has agreed to name a prospective St. Louis football stadium for 20 years and $158 million…The stadium would be called National Car Rental Field.

Alan Rothenberg & Randy Bernstein on the Birth of MLS, August 3rd, 2015

A 10-team organization with zero soccer-specific stadiums at the start, Major League Soccer now has 20 franchises, 13 of them playing in homes of their own, with payrolls that have tripled. As the league plays its 20th season, key figures recall the kickoff campaign

Q&A with Premier Partnership’s Jeff Marks, July 22nd, 2015

Jeff Marks is a senior executive with over twenty years of business development experience working with C-level executives from Fortune 500 companies, sports teams, leagues, venues, municipalities, sponsors, franchise owners and investors.

Randy Bernstein: ‘LA’s a special market’, May 21st, 2015

Since leaving MLS more than a decade and a half ago, former chief marketing officer Randy Bernstein still follows the league intently from afar.

New Atlanta Stadium to Showcase Next Generation Fan Experience with IBM Technology, February 20th, 2015

ARMONK, N.Y. & ATLANTA, G.A. – February 19, 2015: IBM (NYSE: IBM ) and AMB Sports & Entertainment (AMBSE) today announced a strategic partnership to develop a game-changing fan experience at the state-of-the-art new Atlanta stadium set to open in 2017.
This will enable AMBSE to provide highly advanced, interactive technologies for sporting events including Atlanta Falcons and Major League Soccer Atlanta games as well as concerts and other marquee events.

Forbes: Emerging Trends, Hot Topics For 2015, January 16th, 2015

What are the trends and hot-button topics to follow in the sports business industry in 2015? How will the different niches within sport — digital, technology, agency, traditional media, sponsorship, athletics and others — change heading into the new calendar year?

Anderson: Tropicana still squeezing value from stadium, January 9th, 2015

BRADENTON – Tropicana Field — or “The World’s Largest Pinball Machine” as Hall of Famer Wade Boggs once called it — has been branded as an antiquated eyesore most baseball purists revile and national media members despise.

‘Multiple offers’ helped Rangers boost naming-rights deal, February 18th, 2014

The deal for Globe Life Park, announced Feb. 5 and brokered by Premier Partnerships, the Rangers’ official sales agency, was reported locally to be a 10-year agreement valued at $5 million annually.

Ottawa landmark Lansdowne Park to be renamed TD Bank set to take over naming rights at facility, January 10th, 2014

Lansdowne Park is expected to be renamed TD Place when it reopens in 2014, the Citizen has learned, after the Ottawa Sports and Entertainment Group reached an agreement on naming rights for the entire facility with the TD Bank Group.


When the University of California Golden Bears football team comes out of the locker room at Memorial Stadium in Berkeley, Calif., they won’t just be setting foot on a football field, they’ll be trotting onto a new-age sponsorship deal. The university announced this week that Cal’s players will now be trotting across Kabam Field.

Kabam! Cal lands naming-rights deal, December 9th, 2013

The University of California broke new ground by signing naming rights for Kabam Field at California Memorial Stadium, the first college sports facility named for a video game company.

Cal Signs 15-Year Deal With Video Game Company Kabam For Field Naming Rights, December 5th, 2013

The Univ. of California-Berkeley has signed mobile video game producer Kabam to a 15-year, $18M deal for field naming rights at its football stadium. The official name is now Kabam Field at California Memorial Stadium, the first college sports facility to be named for a video game company.

Hobbits Come to Cal’s Football Field, December 5th, 2013

The University of California, Berkeley, may be enduring one of the worst football seasons in its history, but it’s still “game on” – at least on the yard markers, anyway.

Branding change led Moda to naming deal, August 19th, 2013

By Tripp Mickle, Staff Writer The sales team at Premier Partnerships spent the first four months of the year contacting more than 300 companies to gauge their interest in buying naming rights for the Rose Garden, but it hadn’t found any serious buyers. But in May, one of its sales executives, Uzma Rawn, read a news… Read More »

Trail Blazers Sign 10-Year Naming-Rights Deal With Moda Health Valued At $40M, August 14th, 2013

The Trail Blazers today announced regional health insurance provider Moda Health has signed a 10-year naming-rights agreement to rename the Rose Garden as the Moda Center. Sources valued the deal at $40M. Television, radio and digital advertising inventory are included in the sponsorship and naming-rights package. Moda also will receive sponsor benefits with the Seahawks… Read More »

Blazers’ McGowan Discusses Moda Naming-Rights Move, Company’s First Sports Deal, August 14th, 2013

The Trail Blazers “looked at 317 companies, including some national and international businesses,” before agreeing to a naming-rights deal with Moda Health for the Rose Garden, according to a front-page piece by Mike Tokito of the Portland OREGONIAN. Trail Blazers President Chris McGowan said that the team and California-based Premier Partnerships “had ‘deep conversations’ with 10 to… Read More »

Tim Hortons Finds Right Fit In Hometown CFL Naming Rights Deal, July 30th, 2013

The Tim Hortons naming-rights deal for the Hamilton Tiger-Cats’ new stadium was a natural fit between two brands with strong local ties. But the 10-year agreement for Tim Hortons Field — the richest in CFL history, with an annual value thought to be in the low seven figures — was no sure thing, team officials involved in the negotiations… Read More »

Cal Looks To Bundle Lab, Field Naming Rights, May 10th, 2013

By Don Muret, Staff Writer The University of California, Berkeley, seeking new ways to generate revenue for the school and its athletic department, is developing a naming-rights package for Memorial Stadium’s football field that could extend to an “innovation lab” at the stadium and other assets on campus. The 2,700-square-foot lab, scheduled to open this fall on the main… Read More »

From the Ground Up: The Vision and Execution of Ottawa’s Sports City, April 22nd, 2013

Attendees at the 2013 Sports Facilities & Franchises Conference got a detailed look at the Ottawa Sports City development, a $500M project led by Ottawa Sports & Entertainment Group CEO Bernie Ash, Perkins Eastman Principal John Clifford and Premier Partnerships Managing Director Jeff Marks. Ottawa Sports City will redevelop a 40-acre site at Landsdowne Park… Read More »

Windsor Fashions Donates Prom Dresses to Senior Girls, April 22nd, 2013

Prom season is fast approaching. For some girls, proms are not about “What do I wear?” but “Where do I find the money for a prom dress?” Windsor Fashions, the Los Angeles chain of  stores known for its vast selections of prom dresses, helped solve that problem. The retailer stepped in and partnered with the… Read More »

Inside Philip Anschultz’s Vision For His Sports and Entertainment Empire, April 22nd, 2013

In the summer of 1987, the reclusive Philip Anschutz, then a billionaire in the making, thrust himself into the public eye to pitch Denver officials on an entertainment destination anchored by a new convention center, amusement park and 1,450-room hotel. “Am I crazy?” Anschutz said during an impassioned presentation. “My opponents say I am, but… Read More »

Jackie Robinson film ‘42’ promotes ties with Dodgers, April 11th, 2013

Baseball icon and Brooklyn Dodgers star Jackie Robinson never played for the franchise in Los Angeles, but marketing and outreach efforts tied to a forthcoming biographical film about the famed second baseman are tapping the L.A. team. The move by Warner Bros., which is distributing the Legendary Pictures-produced “42,” makes sense. Robinson, universally revered for… Read More »

Best Practices: Working With Sponsorship Sales Agencies, April 8th, 2013

March 25, 2013 These are good days for sponsorship sales agencies. With spending on the rebound, rightsholders are increasingly relying on third-party agencies to develop new programs or take existing initiatives to the next level. “We have received an increase of inquiries from prospective sports and entertainment properties seeking representation. Part of that is driven… Read More »