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News

Las Vegas National Sports Center Signs Memorandum of Understanding for the Financing and Construction of the Silver State Arena In Las Vegas, February 15th, 2012

International Development Management (IDM) and CSST Smart Cities International (CSST), with the support of their Chinese banking partners, announced today the signing of a Memorandum of Understanding providing for the full financing and construction of the 750,000-square-foot, 17,500-seat, $650 million state-of-the-art Silver State Arena in Las Vegas, Nevada.

Man Behind Success of Los Angeles 1984 Olympic Football Tournament Given New Role, February 15th, 2012

Grand Prix Entertainment, a Los Angeles-based sports and entertainment company, have announced the appointment of Alan Rothenberg (pictured), the man credited with the currrent growth of soccer in the United States, as chairman of the Board of directors of their newly sports division.

Alan Rothenberg Named Chair Of L.A.-Based Agency Grand Prix Sports, February 8th, 2012

Alan Rothenberg, the ’94 FIFA World Cup Chair, today was named Chair for Grand Prix Sports, an L.A.-based sports agency that owns the exclusive rights to Rugby Sevens in the U.S. Rothenberg’s agency, Premier Partnerships, which he founded with Randy Bernstein, will handle Grand Prix’s sponsorship sales for future rugby ventures.

Dodgers Bidding Field Includes L.A.’s Wealthiest, February 1st, 2012

Eight years later, it’s a whole new ballgame. Back in late 2003 when the Los Angeles Dodgers were last up for sale, few local businessmen expressed interest in buying the team, leaving the way clear for Boston parking lot operator Frank McCourt. Now, as this week’s initial bidding deadline arrives, at least 11 local businessmen – five of them billionaires on the Business Journal’s Wealthiest Angelenos List – have either expressed their intent to bid or are rumored to be in the bidding for the storied baseball franchise.

Animal Care Services Receives Historic Donation, January 23rd, 2012

The City Council on Thursday unanimously approved the acceptance of a $1 million donation to Animal Care Services from pet specialty retailer Petco. The donation will support animal rescue and welfare efforts and collaboration between ACS and two high-volume pet partners.

Impeccable Timing Aids Santa Clara In 49ers Stadium, January 18th, 2012

The 49ers’ playoff run has coincided with the start of season ticket sales for the Santa Clara stadium, perhaps the single biggest funding source for the project. Niners fever also comes as the city auctions off a naming-rights deal rumored to reach up to a record $20 million a year for the stadium, and just two weeks before the NFL votes on whether to commit up to $200 million for the project.

What’s That Unfamiliar Feeling For Marketers? It’s Optimism, January 16th, 2012

For most, 2011 was The Big Sigh: a year of relief after some recessionary years when clients pared budgets instead of building marketing programs. This year, coming into a Summer Olympics year and out of a dark economy, nearly every agency reported generous growth for 2011, as clients returned from the sidelines. So in many cases, there’s an unfamiliar feeling of optimism.

Coloredge New York-Los Angeles Is Ringing In 2012 With Suits & Sneakers!, January 9th, 2012

Join Premier in their support of Coloredge’s drive to increase awareness for the Coaches Vs. Cancer – Suits & Sneakers event. Follow the event on Facebook and Twitter to make a difference in this nationwide event.

Coloredge New York-Los Angeles Celebrates the Rose Bowl!, January 6th, 2012

Every New Year is welcomed in by the Rose Parade and subsequent Rose Bowl Game in Pasadena, CA. This year Coloredge played a large part in that celebration, providing all new graphics for the PrimeSports VIP Hospitality Village at the Rose Bowl.

Sponsors Take A Hard Look At Suite Usage, January 2nd, 2012

Erik Spanberg, Correspondent With so much focus on return on investment, the idea of companies wasting luxury suites haunts CEOs and sales managers alike. After all, prime seats and suites often count as major bargaining points when a company negotiates a sports sponsorship. With investments typically starting at $100,000 just for a suite, not to… Read More »

Champ Weighs In, December 19th, 2011

You’ve seen Manny Pacquiao on TV, but pretty soon you’ll start seeing the Filipino boxing champ on billboards, in your wallet– and even in the produce aisle. The world’s most popular active boxer is expanding his endorsement portfolio and a good part of that is happening in Los Angeles. “L.A. is the mecca of Manny business in North America,” said Lucia McKelvey, executive vice president of Las Vegas boxing promoter Top Rank Inc. and the agent in charge of Pacquiao’s endorsements.

Qualcomm to retitle stadium for just 11 days, December 14th, 2011

Qualcomm, which in 1997 signed a 20-year naming rights deal for the San Diego stadium that the NFL Chargers and San Diego State football teams call home, is temporarily replacing its corporate moniker at the venue with the name of one of its chip brands. Starting Sunday, for an 11-day period, the stadium will be known as Snapdragon Stadium.

Magic Johnson to Bid to Buy Los Angeles Dodgers, December 5th, 2011

The former Lakers star and businessman is partnering with Mark Walter, CEO of financial firm Guggenheim Partners, and former Washington Nationals president Stan Kasten on an effort to acquire the storied baseball franchise from Frank McCourt 9:37 AM PST 12/2/2011 by Daniel Miller, Matthew Belloni Magic Johnson, businessman Mark Walter and former baseball executive Stan… Read More »

Tim Tebow Effect: How A Phenom Cashes In, December 5th, 2011

The Jesus-loving Denver Broncos quarterback is boosting ratings and racking up endorsements despite polarizing NFL fans. This story appeared in the Dec. 9 issue of The Hollywood Reporter magazine. NFL quarterback Tim Tebow has become a genuine media star since being named a starter in October and leading the slumping Denver Broncos to five wins… Read More »

Locked-Out NBA Stars Explore Hollywood, October 23rd, 2011

Amare Stoudemire, Kevin Durant and Baron Davis are some NBA players with time on their hands due to the league’s ongoing labor dispute, and are finding that showbiz offers an opportunity to fill their schedules 10/23/2011 by Daniel Miller NBA players with time on their hands due to the league’s ongoing labor dispute are finding… Read More »

Analysis: Superdome Deal Built on Relationships, October 9th, 2011

Written by Alan Sayre NEW ORLEANS — Turning the Louisiana Superdome into the Mercedes-Benz Superdome — a choice that surprised many — wasn’t a matter of getting a company executive to agree to fork over a huge amount of money in one fell swoop, as many might believe. Nor should it be a surprise, says… Read More »

Ten Characteristics To Look For In Naming Rights Prospects, September 19th, 2011

I’m often asked what type of characteristics one should look for in a brand that could be a prospect to invest in a long-term naming-rights agreement. Here’s my take: Look to find C-level executives who have the vision, passion and authority to reallocate naming-rights dollars from multiple budgets, which may include out-of-home, traditional media; online/social media; community relations; hospitality; human resources; and, the most underappreciated, reinvestment of direct business dollars.

Tropicana Not Sweating Criticism of Ray’s Stadium, August 12th, 2011

By Michael Sasso Every so often, a professional sports team will get more than it bargained for with a stadium naming rights deal. Think of the Houston Astros and their previous stadium sponsor: Enron. Historically, the PR blunder ends when the scandalized corporation drops its sponsorship. But the tables may be turned in the case… Read More »

Invest in the City, Not Costly Dreams, August 4th, 2011

The $50,000 study should limit premature sports chases. Express-News Editorial Board When it comes to professional sports, San Antonio is not Houston or Dallas. The San Antonio Spurs have been remarkably successful. But the Alamo City lacks the economic strength to support more than one major sports franchise and won’t develop that vitality anytime soon.… Read More »

San Antonio a Great Place to Practice, but Tough Sell as NFL Home, July 29th, 2011

Study says arena football, lower-level soccer, Triple-A baseball more realistic here. By Richard Oliver / roliver@express-news.net San Antonio is ready to tackle the Arena Football League, lower-division soccer and perhaps even Triple-A baseball. But city sports fans will have little to cheer about regarding the National Football League or Major League Baseball, at least for… Read More »

10 Hollywood Players Who Could Buy the Los Angeles Dodgers, April 21st, 2011

4/21/2011 by Daniel Miller The Hollywood Reporter  See the deep-pocketed showbiz insiders who are said to be in the running for a prospective purchase (including a few who tell THR they have no interest). While the Los Angeles Dodgers might not attract the Hollywood stars that regularly pack Staples Center for Los Angeles Lakers games,… Read More »

Soccer Won’t Be Park’s Solution, February 20th, 2011

No one disputes that Morgan’s Wonderland, a 25-acre recreational park designed for individuals with special needs, is a worthy project and a valuable asset for San Antonio. No one disputes the philanthropic motives of the park’s driving force, Gordon Hartman. There are, however, serious questions about how to make the operation of Morgan’s Wonderland financially… Read More »

Odds Favor Cowboys Stadium Naming Deal in Time for Super Bowl, December 18th, 2010

Oddsmakers in Vegas see it as a pretty safe bet. They’re predicting Jerry Jones’ $1.2 billion stadium will have a new corporate name come Super Bowl kickoff. That’s based more on sports logic than conversations with Jones, who so far has been silent on the topic. By KAREN ROBINSON‐JACOBS / The Dallas Morning News krobinson@dallasnews.com… Read More »

Name Game, December 6th, 2010

December 6, 2010 By Alfred Lee / LA Business Journal Santa Monica’s Premier Partnerships is moving beyond the world of sports with sponsorship deals involving governments and other clients. For the past several months, one of the country’s best‐regarded sports marketing boutiques has been looking for corporate sponsorships for an unlikely client – the Los… Read More »

Addition of Banking Partner Part of NBA Offseason Highlight Reel, October 25th, 2010

by Terry Lefton October 25, 2010 As the new NBA season starts this week, the sponsorship scoreboard reads like this: one new corporate partner, five renewals and one partner that didn’t renew. On the whole, not a bad shooting percentage for league marketers. BBVA was brought in as the league’s first official partner in the… Read More »

Official Says Don’t Discount Las Vegas from World Cup Talk, August 20th, 2010

By Rob Miech Las Vegas Sun August 20, 2009 The USA Bid Committee eliminated Las Vegas as a potential World Cup site, in 2018 or 2022, in an official cut-down release Thursday morning. However, Jeff Marks, the chief operating officer for the Los Angeles-based public relations firm Premier Partnerships, said Las Vegas should not be… Read More »

Sports sponsorship: Marketers Give Their View From the Trenches, July 26th, 2010

Sports Business Journal The evolving sports sponsorship marketplace, coupled with a sluggish economic recovery, challenge the way properties structure partnerships and how they demonstrate value from those deals. To get a view from the trenches, SportsBusiness Journal sent questions to marketers at the brand, agency and property levels, asking them about the state of the… Read More »

Marketers Give Their View From the Trenches, July 26th, 2010

The evolving sports sponsorship marketplace, coupled with a sluggish economic recovery, challenge the way properties structure partnerships and how they demonstrate value from those deals. To get a view from the trenches, SportsBusiness Journal sent questions to marketers at the brand, agency and property levels, asking them about the state of the industry, the ways… Read More »

All-Star Derek Jeter is Baseball’s Most Marketable Player, July 20th, 2010

BY HELEN KENNEDY DAILY NEWS STAFF WRITER Tuesday, July 20, 2010 No. 2 in your program is No. 1 in the eyes of advertisers. Yankees All-Star shortstop Derek Jeter is once again the most marketable player in baseball – by a mile. Jeter topped a survey by SportsBusiness Daily of 49 of baseball’s business movers… Read More »

What’s Hot Around The League, February 26th, 2010

February 26, 2010 By Steve Davis / Special to MLSnet.com What’s hot in the MLS preseason with less than a month to go before opening kickoff: The benefit of early arrival: That swell new stadium on the Chester waterfront now has a name. Philadelphia Union’s 18,500-seat facility, set to open in June, will be known… Read More »