Oddsmakers in Vegas see it as a pretty safe bet. They’re predicting Jerry Jones’ $1.2 billion stadium will have a new corporate name come Super Bowl kickoff. That’s based more on sports logic than conversations with Jones, who so far has been silent on the topic. By KAREN ROBINSON‐JACOBS / The Dallas Morning News krobinson@dallasnews.com… Read More »
December 6, 2010 By Alfred Lee / LA Business Journal Santa Monica’s Premier Partnerships is moving beyond the world of sports with sponsorship deals involving governments and other clients. For the past several months, one of the country’s best‐regarded sports marketing boutiques has been looking for corporate sponsorships for an unlikely client – the Los… Read More »
by Terry Lefton October 25, 2010 As the new NBA season starts this week, the sponsorship scoreboard reads like this: one new corporate partner, five renewals and one partner that didn’t renew. On the whole, not a bad shooting percentage for league marketers. BBVA was brought in as the league’s first official partner in the… Read More »
By Rob Miech Las Vegas Sun August 20, 2009 The USA Bid Committee eliminated Las Vegas as a potential World Cup site, in 2018 or 2022, in an official cut-down release Thursday morning. However, Jeff Marks, the chief operating officer for the Los Angeles-based public relations firm Premier Partnerships, said Las Vegas should not be… Read More »
Sports Business Journal The evolving sports sponsorship marketplace, coupled with a sluggish economic recovery, challenge the way properties structure partnerships and how they demonstrate value from those deals. To get a view from the trenches, SportsBusiness Journal sent questions to marketers at the brand, agency and property levels, asking them about the state of the… Read More »
The evolving sports sponsorship marketplace, coupled with a sluggish economic recovery, challenge the way properties structure partnerships and how they demonstrate value from those deals. To get a view from the trenches, SportsBusiness Journal sent questions to marketers at the brand, agency and property levels, asking them about the state of the industry, the ways… Read More »
BY HELEN KENNEDY DAILY NEWS STAFF WRITER Tuesday, July 20, 2010 No. 2 in your program is No. 1 in the eyes of advertisers. Yankees All-Star shortstop Derek Jeter is once again the most marketable player in baseball – by a mile. Jeter topped a survey by SportsBusiness Daily of 49 of baseball’s business movers… Read More »
February 26, 2010 By Steve Davis / Special to MLSnet.com What’s hot in the MLS preseason with less than a month to go before opening kickoff: The benefit of early arrival: That swell new stadium on the Chester waterfront now has a name. Philadelphia Union’s 18,500-seat facility, set to open in June, will be known… Read More »
By WESLEY P. HESTER TIMES-DISPATCH STAFF WRITER SportsQuest, Chesterfield County’s massive sports and entertainment complex now under construction, announced yesterday a series of partnerships totaling $2 million in investments. Earlier in the week, Premier Partnerships, a Los Angeles-based sports sales and consulting firm, was named SportsQuest’s sponsorship sales agent. Premier recently has secured multimillion-dollar namingrights… Read More »
By TERRY LEFTON and TRIPP MICKLE Sports Business Journal Staff writers Published February 01, 2010 : Page 01 Energy company PPL Corp. is finalizing a 10-year, $20 million naming-rights deal with MLS expansion team Philadelphia Union, some five months before the first match at what will be PPL Park, a new $120 million soccer stadium… Read More »
Wrapping up dollar figures, other suitors in Sun Life Stadium deal by Terry Lefton Sports Business Journal Staff Writer Published January 18, 2010 : Page 09 Since it’s the site of the Super Bowl, we felt it necessary to revisit the deal that last month turned what was once known as Joe Robbie Stadium into… Read More »
by Terry Lefton Sports Business Journal Staff Writer Published January 18, 2010 : Page 09 Even though it’s the most expensive single ticket in a sports marketer’s arsenal, like so many things in marketing, naming rights are bought on faith. Faith that brand recognition purchases will escalate. Faith in the facility and the team or… Read More »
Dallas Business Journal by Kerri Panchuk Tiger Woods’ endorsement deal with telecommunications giant AT&T likely was worth millions, according to a company that handles corporate sponsorships. Dallas-based AT&T (NYSE: T) released a brief statement Thursday saying it has canceled its endorsement deal with Tiger Woods and “wish him well in the future.” AT&T declined to… Read More »
Online auction proves to be mixed blessing. by Hilary Potkewitz The New York Jets’ unprecedented online auction of personal seat licenses ended Monday night at 10 p.m., with the team selling just 620 of the 2,000 available seats in the exclusive “Coaches Section” of their new stadium. The auction brought in $16 million over the… Read More »
The future of MLS is pinned to nights like this One of the best ways to increase the popularity of the league is to showcase its teams against the best in the world. by Helene Elliott, August 1, 2009 This was not the first time the Rose Bowl was filled to the brim with flag-waving,… Read More »
VENUE: Rose Bowl’s full calendar to culminate with college football title game. by David Nusbaum LA Business Journal THE Rose Bowl in Pasadena is in the midst of its biggest year for special events since 1994, when the World Cup came to the United States. The bowl started a busy six-month schedule during the Fourth of July… Read More »
By JEFF MOSIER / The Dallas Morning News July 6, 2009 The Super Bowl isn’t recession-proof, but it might be as close as anything else in the economy. The Super Bowl XLV Host Committee has landed nine $1 million sponsors and a contract for a 10th is being examined by lawyers. Bill Lively, president and… Read More »
San Francisco Business Times – by Eric Young Oakland officials are seeking a naming rights deal for the Coliseum they hope will net at least $4 million annually. McAfee Inc. allowed its 10-year naming agreement to expire and in recent weeks the group that operates the facility, the Oakland-Alameda County Coliseum Authority, has begun the… Read More »
By TERRY LEFTON Sports Business Journal Staff Writer Published May 18, 2009 : Page 05 Premier Partnerships has won an agency shootout to sell naming rights for the Oakland Coliseum, which reverted back to its original name last fall after a 10-year deal with Network Associates expired. The stadium opened in 1966 and is one… Read More »
Las Vegas is in the mix to play host to a few future World Cup soccer games. By Rob Miech / LAS VEGAS SUN Fri, May 15, 2009 That no suitable stadium exists for such high-profile matches and the U.S. hasn’t been guaranteed either the 2018 or 2022 World Cup seem to be insignificant at… Read More »
Terry Lefton Sports Business Journal Staff Writer Published May 11, 2009 : Page 08 In the wake of the Miami Dolphins selling the name of their home venue for a year and renaming it Land Shark Stadium, industry reaction formed in two distinct camps. Since the next Pro Bowl and Super Bowl will be held… Read More »
Oakland Tribune by Chris Metinko April 17, 2009 The Oakland-Alameda County Coliseum Authority authorized Coliseum staff members Friday to negotiate a contract with Los Angeles-based sports marketing firm Premier Partnerships in an effort to find a new name for the old stadium. “We thought it was best if we hired a professional firm to help find… Read More »
Published April 27, 2009 : Page 08 TEXAS TRIUMPH: Premier Partnerships has won an agency shootout to sell sponsorships for the North Texas Super Bowl XLV Host Committee. Former FC Dallas and Pizza Hut Park executive John Alper, vice president of Premier’s central region, will head the effort, which will include building, pricing and selling… Read More »
Casino-owning tribe’s deal draws criticism March 18, 2009 By Onell R. Soto Union-Tribune Staff Writer San Diego State University has soldthe naming rights of its sports arena to the Viejas Band of Kumeyaay Indians, which operates a casino, an outlet center and other businesses at its reservation 22 miles east of campus. Critics say the deal,… Read More »
by TERRY LEFTON Facilities & Venues March 17, 2009 Those in the sports industry seeking any sign that the recession is easing may have found one in the first major U.S. naming-rights deal of ’09 — San Diego State Univ. (SDSU) will announce today that its 12-year-old campus basketball venue is changing its name from… Read More »
by TERRY LEFTON Sports Business Journal Staff Writer Published March 09, 2009 : Page 04 Under the new rules, camera-visible liquor ads in arenas are permitted. However, as was the case when NASCAR initially permitted liquor advertising in 2005, the new NBA rules prescribe that many of the new ads, including the camera-visible signage, carry… Read More »
Monday, March 9, 2009 By Ridge Mahoney Senior Editor Soccer America I don’t believe the financials, any of them, being bandied about in the wake of David Beckham’s extended loan deal. But I never really believed he would, or could, earn $250 million during his original five-year MLS deal, either. America loves its celebrities, but… Read More »
By Steve Davis, ESPNsoccernet February 3, 2009 Feb. 2, 2009, will own a historic place in U.S. soccer history. It’s the date U.S. Soccer officials joined the race to host a World Cup tournament and officially announced their intention to pursue either the 2018 or 2022 World Cup. And they’ll get one of them. Book… Read More »
By DAVID HALDANE Los Angeles Business Journal Staff Writer About 100 people in the City of Industry could determine whether Los Angeles County gets its own professional football team. They are the registered voters in that San Gabriel Valley city who will decide Jan. 20 whether to approve a $500 million bond issue — with… Read More »
By TERRY LEFTON Sport Business Daily Staff writer Published December 22, 2008 : Page 01 Uncertainty has served the sports industry well. Night after night, for game after game, customers have gone to stadiums and arenas and racetracks, or settled down in front of their televisions, because they didn’t know what was going to happen,… Read More »