USM is excited to announce that our organization is now working closely with Premier Partnerships to formalize details of naming rights, sponsorship, and premium seating opportunities at the Arena.
Premier Partnerships, founded in 2003, is a nationally recognized sports and entertainment sales and advisory firm specializing in the development and execution of customized commercial sales strategies for top tier facilities, sports and entertainment destinations, league and team properties, and municipal projects.
With offices in Los Angeles, New York and Chicago, Premier has been recognized as Sports Business Journal’s Best in Property Consulting, Sales and Client Services. Premier executives have created thousands of mutually beneficial business partnerships, including successful naming rights agreements at:
• Globe Life Park (MLB Texas Rangers)
• TD Place (Ottawa Sports & Entertainment Group)
• Moda Center (NBA Portland Trail Blazers)
• Dolby Theatre
• O.Co Coliseum (MLB Oakland A’s and NFL Oakland Raiders)
• TCL Chinese Theatre
• PPL Park (MLS Philadelphia Union)
• Apogee Stadium (UNT)
• (former) Pizza Hut Park (MLS FC Dallas)
• Viejas Arena and CCCU Open Air Theatre (SDSU)
“This goes well beyond a traditional new arena build and will ultimately become Virginia’s sports and entertainment capital for hosting the most prestigious events on a yearly basis. We are creating a sports and entertainment district where you go to work, live and play on a daily basis. Premier is excited to team with ESG and the City of Virginia Beach as we embark on a platform that creates a national arena for top tier brands to promote their products and services in a meaningful way.”
Managing Director, Premier Partnerships