• image descriptionBridgestone Arena
  • image descriptionBridgestone Arena
  • image descriptionO.co Coliseum and Pizza Hut Park



Naming Rights for any new facility is a critical revenue component and paramount to the financial success of a venue.

Premier offers a start-to-finish solution to the naming rights process, focused on securing a long-term partnership and maximizing the naming rights revenue stream.

As an industry leader in this specialty, Premier provides unpublished insight, historical knowledge, and laser focus towards developing the most valuable commercial sales strategy. Working closely with the facility owner, Premier’s team is driven to secure the most meaningful corporate affiliation.

Leveraging years of experience, including the negotiation of agreements for facilities such as TCL Chinese Theatre, Dolby Theatre, Viejas Arena, Pizza Hut Park, O.Co Coliseum, and PPL Park, Premier provides its clients with invaluable expertise including critical deal point checklists. These checklists not only ensure that clients maximize commercial rights revenue, but provide clients with the confidence of a mutually beneficial partnership.