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Premier Consults Bills In New Naming Rights Deal

Premier Partnerships has been nominated again for the 2016 Best in Property Consulting, Sales and Client Services

The naming-rights market is now heated enough that in August, Mercedes-Benz said it was putting its name on its second NFL stadium, the $1.4 billion Atlanta Falcons facility opening in 2017.

Premier Partnerships Officially Launches Chicago Office

Advisers say what may have been a knee-jerk deal in 2011 becomes mission critical as the retailer reorganizes

AMB Sports & Entertainment (AMBSE) and GreenFields USA today announce their partnership to feature the GreenFields® MX 3‐STAR Turf System at Mercedes‐Benz Stadium in Atlanta, Georgia.

USM is excited to announce that our organization is now working closely with Premier Partnerships to formalize details of naming rights, sponsorship, and premium seating opportunities at the Arena.

American Family Insurance announced today it will be one of the 14 founding partners of Mercedes-Benz Stadium set to open in 2017.

National Car Rental has agreed to name a prospective St. Louis football stadium for 20 years and $158 million…The stadium would be called National Car Rental Field.

A 10-team organization with zero soccer-specific stadiums at the start, Major League Soccer now has 20 franchises, 13 of them playing in homes of their own, with payrolls that have tripled. As the league plays its 20th season, key figures recall the kickoff campaign

Jeff Marks is a senior executive with over twenty years of business development experience working with C-level executives from Fortune 500 companies, sports teams, leagues, venues, municipalities, sponsors, franchise owners and investors.

Since leaving MLS more than a decade and a half ago, former chief marketing officer Randy Bernstein still follows the league intently from afar.

ARMONK, N.Y. & ATLANTA, G.A. – February 19, 2015: IBM (NYSE: IBM ) and AMB Sports & Entertainment (AMBSE) today announced a strategic partnership to develop a game-changing fan experience at the state-of-the-art new Atlanta stadium set to open in 2017.
This will enable AMBSE to provide highly advanced, interactive technologies for sporting events including Atlanta Falcons and Major League Soccer Atlanta games as well as concerts and other marquee events.

What are the trends and hot-button topics to follow in the sports business industry in 2015? How will the different niches within sport — digital, technology, agency, traditional media, sponsorship, athletics and others — change heading into the new calendar year?

BRADENTON – Tropicana Field — or “The World’s Largest Pinball Machine” as Hall of Famer Wade Boggs once called it — has been branded as an antiquated eyesore most baseball purists revile and national media members despise.

ELLENTON, Fla., June 10, 2014 /PRNewswire/ — Feld Entertainment, the worldwide leader in live family events, and online shopping site, Overstock.com, today announce a partnership in support of one of the most ambitious live event experiences in history, Marvel Universe LIVE! This sponsorship agreement will bring Overstock.com front and center of the 85-city tour, which debuts in July in Tampa, FL before embarking on an extensive national rollout. Los Angeles-based sports and entertainment sales firm, Premier Partnerships, brokered the partnership on behalf of Feld Entertainment.

The deal for Globe Life Park, announced Feb. 5 and brokered by Premier Partnerships, the Rangers’ official sales agency, was reported locally to be a 10-year agreement valued at $5 million annually.

Arlington, TX—The Texas Rangers and Globe Life And Accident Insurance Company today announced a 10-year agreement establishing Globe Life Park in Arlington as the new name for Rangers Ballpark in Arlington. The name change of the park is effective immediately.

Lansdowne Park is expected to be renamed TD Place when it reopens in 2014, the Citizen has learned, after the Ottawa Sports and Entertainment Group reached an agreement on naming rights for the entire facility with the TD Bank Group.

OTTAWA, ON. January 7, 2014 – The Ottawa Sports and Entertainment Group (OSEG) and TD Bank Group today announced an agreement that will benefit millions of sports fans, concert goers and visitors to Lansdowne Park. TD will be the official naming rights sponsor of the sporting/concert areas, including stadium and arena, to be called TD Place. The agreement also makes TD the official bank of OSEG’s three sports franchises, the Ottawa REDBLACKS (CFL), Ottawa Fury FC (NASL) and the Ottawa 67’s (OHL).

When the University of California Golden Bears football team comes out of the locker room at Memorial Stadium in Berkeley, Calif., they won’t just be setting foot on a football field, they’ll be trotting onto a new-age sponsorship deal. The university announced this week that Cal’s players will now be trotting across Kabam Field.

The University of California broke new ground by signing naming rights for Kabam Field at California Memorial Stadium, the first college sports facility named for a video game company.

BERKELEY – The University of California, Berkeley, the world’s top public university, and Kabam, Inc., the western world’s leader in free-to-play mobile games for traditional players, today announced a long-term partnership that includes the naming rights to the field at California Memorial Stadium. Additional elements include a scholarship program, an internship program, speaking engagements and other partnerships on campus around innovation and technology.

The Univ. of California-Berkeley has signed mobile video game producer Kabam to a 15-year, $18M deal for field naming rights at its football stadium. The official name is now Kabam Field at California Memorial Stadium, the first college sports facility to be named for a video game company.

The University of California, Berkeley, may be enduring one of the worst football seasons in its history, but it’s still “game on” – at least on the yard markers, anyway.

By Tripp Mickle, Staff Writer The sales team at Premier Partnerships spent the first four months of the year contacting more than 300 companies to gauge their interest in buying naming rights for the Rose Garden, but it hadn’t found any serious buyers. But in May, one of its sales executives, Uzma Rawn, read a news… Read More »

The Trail Blazers today announced regional health insurance provider Moda Health has signed a 10-year naming-rights agreement to rename the Rose Garden as the Moda Center. Sources valued the deal at $40M. Television, radio and digital advertising inventory are included in the sponsorship and naming-rights package. Moda also will receive sponsor benefits with the Seahawks… Read More »

The Trail Blazers “looked at 317 companies, including some national and international businesses,” before agreeing to a naming-rights deal with Moda Health for the Rose Garden, according to a front-page piece by Mike Tokito of the Portland OREGONIAN. Trail Blazers President Chris McGowan said that the team and California-based Premier Partnerships “had ‘deep conversations’ with 10 to… Read More »

PORTLAND, Ore. (August 13, 2013) – Two of Oregon’s most dynamic and innovative companies are banding together in a 10-year agreement that will energize Portland’s hub for sports and entertainment, creating an urban showcase for healthy, active living. The Portland Trail Blazers and Moda Health have unveiled a community partnership that changes the name of… Read More »

The Tim Hortons naming-rights deal for the Hamilton Tiger-Cats’ new stadium was a natural fit between two brands with strong local ties. But the 10-year agreement for Tim Hortons Field — the richest in CFL history, with an annual value thought to be in the low seven figures — was no sure thing, team officials involved in the negotiations… Read More »