News

International Development Management (IDM) and CSST Smart Cities International (CSST), with the support of their Chinese banking partners, announced today the signing of a Memorandum of Understanding providing for the full financing and construction of the 750,000-square-foot, 17,500-seat, $650 million state-of-the-art Silver State Arena in Las Vegas, Nevada.

Grand Prix Entertainment, a Los Angeles-based sports and entertainment company, have announced the appointment of Alan Rothenberg (pictured), the man credited with the currrent growth of soccer in the United States, as chairman of the Board of directors of their newly sports division.

Alan Rothenberg, the ’94 FIFA World Cup Chair, today was named Chair for Grand Prix Sports, an L.A.-based sports agency that owns the exclusive rights to Rugby Sevens in the U.S. Rothenberg’s agency, Premier Partnerships, which he founded with Randy Bernstein, will handle Grand Prix’s sponsorship sales for future rugby ventures.

Grand Prix Entertainment, a Los Angeles-based sports and entertainment company, announced today the appointment of one of the most iconic leaders and innovators in global sport, Alan Rothenberg as a shareholder, and Chairman of The Board of Directors of the newly formed Grand Prix Sports which will oversee all of Grand Prix’s sports related enterprises. Grand Prix also announced an exclusive representation agreement with Premier Partnerships, a full service sports marketing firm co-founded by Rothenberg and Randy Bernstein, for Grand Prix’s naming rights and sponsorship sales attached to its rugby ventures in partnership with USA Rugby.

The 100th anniversary of the opening of Grand Central Terminal is a year away, but news about the centennial celebration was released today by the Metropolitan Transportation Authority of New York (MTA) and Metro-North Railroad, which together announced formation of two committees created to guide the year-long public celebration, and initial plans for the first public events scheduled for February 1, 2013.

Eight years later, it’s a whole new ballgame. Back in late 2003 when the Los Angeles Dodgers were last up for sale, few local businessmen expressed interest in buying the team, leaving the way clear for Boston parking lot operator Frank McCourt. Now, as this week’s initial bidding deadline arrives, at least 11 local businessmen – five of them billionaires on the Business Journal’s Wealthiest Angelenos List – have either expressed their intent to bid or are rumored to be in the bidding for the storied baseball franchise.

The City Council on Thursday unanimously approved the acceptance of a $1 million donation to Animal Care Services from pet specialty retailer Petco. The donation will support animal rescue and welfare efforts and collaboration between ACS and two high-volume pet partners.

The 49ers’ playoff run has coincided with the start of season ticket sales for the Santa Clara stadium, perhaps the single biggest funding source for the project. Niners fever also comes as the city auctions off a naming-rights deal rumored to reach up to a record $20 million a year for the stadium, and just two weeks before the NFL votes on whether to commit up to $200 million for the project.

Insurance Office of America (IOA) has become the official Property & Casualty insurance broker of Six Flags Entertainment Corporation. Effective January 1, 2012 the new agreement offers IOA the advantage of broad awareness building opportunities and high-profile branding through the use of in-park signage at Six Flags parks, web banner advertising on sixflags.com, Six Flags Television and Radio Network promotional spots and the benefit of premium hospitality.

For most, 2011 was The Big Sigh: a year of relief after some recessionary years when clients pared budgets instead of building marketing programs. This year, coming into a Summer Olympics year and out of a dark economy, nearly every agency reported generous growth for 2011, as clients returned from the sidelines. So in many cases, there’s an unfamiliar feeling of optimism.

Join Premier in their support of Coloredge’s drive to increase awareness for the Coaches Vs. Cancer – Suits & Sneakers event. Follow the event on Facebook and Twitter to make a difference in this nationwide event.

Every New Year is welcomed in by the Rose Parade and subsequent Rose Bowl Game in Pasadena, CA. This year Coloredge played a large part in that celebration, providing all new graphics for the PrimeSports VIP Hospitality Village at the Rose Bowl.

Erik Spanberg, Correspondent With so much focus on return on investment, the idea of companies wasting luxury suites haunts CEOs and sales managers alike. After all, prime seats and suites often count as major bargaining points when a company negotiates a sports sponsorship. With investments typically starting at $100,000 just for a suite, not to… Read More »

You’ve seen Manny Pacquiao on TV, but pretty soon you’ll start seeing the Filipino boxing champ on billboards, in your wallet– and even in the produce aisle. The world’s most popular active boxer is expanding his endorsement portfolio and a good part of that is happening in Los Angeles. “L.A. is the mecca of Manny business in North America,” said Lucia McKelvey, executive vice president of Las Vegas boxing promoter Top Rank Inc. and the agent in charge of Pacquiao’s endorsements.

Qualcomm, which in 1997 signed a 20-year naming rights deal for the San Diego stadium that the NFL Chargers and San Diego State football teams call home, is temporarily replacing its corporate moniker at the venue with the name of one of its chip brands. Starting Sunday, for an 11-day period, the stadium will be known as Snapdragon Stadium.

The former Lakers star and businessman is partnering with Mark Walter, CEO of financial firm Guggenheim Partners, and former Washington Nationals president Stan Kasten on an effort to acquire the storied baseball franchise from Frank McCourt 9:37 AM PST 12/2/2011 by Daniel Miller, Matthew Belloni Magic Johnson, businessman Mark Walter and former baseball executive Stan… Read More »

The Jesus-loving Denver Broncos quarterback is boosting ratings and racking up endorsements despite polarizing NFL fans. This story appeared in the Dec. 9 issue of The Hollywood Reporter magazine. NFL quarterback Tim Tebow has become a genuine media star since being named a starter in October and leading the slumping Denver Broncos to five wins… Read More »

OAKLAND, CA —BEAR Data Solutions (BEAR Data) has become an Official IT Solutions Provider of the Oakland Raiders. Effective immediately, the relationship presents BEAR Data with broad awareness-building opportunities with high-profile branding through the naming rights of one East Side Club Conference Room the “BEAR Data Conference Room”, internet advertising on the Raiders’ official website,… Read More »

Amare Stoudemire, Kevin Durant and Baron Davis are some NBA players with time on their hands due to the league’s ongoing labor dispute, and are finding that showbiz offers an opportunity to fill their schedules 10/23/2011 by Daniel Miller NBA players with time on their hands due to the league’s ongoing labor dispute are finding… Read More »

Written by Alan Sayre NEW ORLEANS — Turning the Louisiana Superdome into the Mercedes-Benz Superdome — a choice that surprised many — wasn’t a matter of getting a company executive to agree to fork over a huge amount of money in one fell swoop, as many might believe. Nor should it be a surprise, says… Read More »

SAN FRANCISCO & ST. LOUIS — BEAR Data Solutions (BEAR) has become the Official IT and Technological Solutions Provider of the NFL’s St. Louis Rams. Effective immediately, the new agreement offers BEAR Data the advantage of broad awareness-building opportunities and high-profile branding through the use of in-stadium scoreboard signage, game day advertising in the Rams… Read More »

I’m often asked what type of characteristics one should look for in a brand that could be a prospect to invest in a long-term naming-rights agreement. Here’s my take: Look to find C-level executives who have the vision, passion and authority to reallocate naming-rights dollars from multiple budgets, which may include out-of-home, traditional media; online/social media; community relations; hospitality; human resources; and, the most underappreciated, reinvestment of direct business dollars.

By Michael Sasso Every so often, a professional sports team will get more than it bargained for with a stadium naming rights deal. Think of the Houston Astros and their previous stadium sponsor: Enron. Historically, the PR blunder ends when the scandalized corporation drops its sponsorship. But the tables may be turned in the case… Read More »

The $50,000 study should limit premature sports chases. Express-News Editorial Board When it comes to professional sports, San Antonio is not Houston or Dallas. The San Antonio Spurs have been remarkably successful. But the Alamo City lacks the economic strength to support more than one major sports franchise and won’t develop that vitality anytime soon.… Read More »

Study says arena football, lower-level soccer, Triple-A baseball more realistic here. By Richard Oliver / roliver@express-news.net San Antonio is ready to tackle the Arena Football League, lower-division soccer and perhaps even Triple-A baseball. But city sports fans will have little to cheer about regarding the National Football League or Major League Baseball, at least for… Read More »

CONTACT: Mark Meyers, L.A. Sports Council, (714) 318-2332 L.A. Sports Council Elects 3 New Board Members LOS ANGELES (June 23, 2011) – Three new area sports and business leaders have been elected to the Los Angeles Sports Council’s board of directors for the 2011-13 term. Joining the 63-member board are: Joshua Anderson, partner, Sidley Austin… Read More »

Premier Partnerships was honored with the 2009 Best in Property Consulting, Sales and Client Services Award by the SportsBusiness Journal and SportsBusiness Daily. The award was presented live at a special ceremony held Thursday, May 20th at the New York Marriott Marquis at Times Square.

Media Contacts: Roger Johnson, Overstock.com, Inc. +1 (801) 947-4430 rojohnson@overstock.com Investor Contact: Kevin Moon, Overstock.com, Inc. +1 (801) 947-3282 kmoon@overstock.com Jeff Marks, Premier Partnerships (310) 656-2500 jeff@premierpartnerships.com Deena McClain, Oakland-Alameda County Coliseum (510) 701-8660 dgmclain@gmail.com OAKLAND & SALT LAKE CITY — Overstock.com, Inc. (NASDAQ: OSTK, short cut: O.co) and the Oakland-Alameda County Coliseum Authority today… Read More »

4/21/2011 by Daniel Miller The Hollywood Reporter  See the deep-pocketed showbiz insiders who are said to be in the running for a prospective purchase (including a few who tell THR they have no interest). While the Los Angeles Dodgers might not attract the Hollywood stars that regularly pack Staples Center for Los Angeles Lakers games,… Read More »

Keystone Sports and Entertainment Partners with Coca-Cola Coca-Cola Soft Drinks and Water to Have Category Exclusivity at All Events at PPL Park in Chester CHESTER, Pa (March 4, 2010) – Keystone Sports and Entertainment LLC (KSE) and Philadelphia Coca-Cola Bottling today announce a multi-year partnership for all events in PPL Park, the soccer specific stadium… Read More »