By Don Muret, Staff Writer The University of California, Berkeley, seeking new ways to generate revenue for the school and its athletic department, is developing a naming-rights package for Memorial Stadium’s football field that could extend to an “innovation lab” at the stadium and other assets on campus. The 2,700-square-foot lab, scheduled to open this fall on the main… Read More »
Attendees at the 2013 Sports Facilities & Franchises Conference got a detailed look at the Ottawa Sports City development, a $500M project led by Ottawa Sports & Entertainment Group CEO Bernie Ash, Perkins Eastman Principal John Clifford and Premier Partnerships Managing Director Jeff Marks. Ottawa Sports City will redevelop a 40-acre site at Landsdowne Park… Read More »
Prom season is fast approaching. For some girls, proms are not about “What do I wear?” but “Where do I find the money for a prom dress?” Windsor Fashions, the Los Angeles chain of stores known for its vast selections of prom dresses, helped solve that problem. The retailer stepped in and partnered with the… Read More »
In the summer of 1987, the reclusive Philip Anschutz, then a billionaire in the making, thrust himself into the public eye to pitch Denver officials on an entertainment destination anchored by a new convention center, amusement park and 1,450-room hotel. “Am I crazy?” Anschutz said during an impassioned presentation. “My opponents say I am, but… Read More »
Baseball icon and Brooklyn Dodgers star Jackie Robinson never played for the franchise in Los Angeles, but marketing and outreach efforts tied to a forthcoming biographical film about the famed second baseman are tapping the L.A. team. The move by Warner Bros., which is distributing the Legendary Pictures-produced “42,” makes sense. Robinson, universally revered for… Read More »
March 25, 2013 These are good days for sponsorship sales agencies. With spending on the rebound, rightsholders are increasingly relying on third-party agencies to develop new programs or take existing initiatives to the next level. “We have received an increase of inquiries from prospective sports and entertainment properties seeking representation. Part of that is driven… Read More »
California played host to one of the most notable events of the year earlier this week – the Oscars!
Grand Central Terminal celebrates its 100th birthday Friday, and it plans to do so in style. A brass band will perform, as will a high school jazz band, the Knicks’ City Dancers and the Westchester Philharmonic Brass Octet.
Trail Blazers, Premier Partnerships Working To Land Naming Rights For Rose Garden, January 16th, 2013
The Trail Blazers have announced an effort to “re-energize a search” for a Rose Garden naming-rights sponsor, which was first launched in ’07, according to Allan Brettman of the Portland OREGONIAN. The team “will work with Premier Partnerships” to find a sponsor.
Grauman’s Chinese Theatre (www.chinesetheatres.com) is teaming with one of China’s biggest electronics manufacturers, TCL, aka “THE CREATIVE LIFE,” in a 10-year, multi-million dollar partnership that will include naming rights to the most famous movie palace in the world, it was announced today at an event emceed by SyFy Network FACE OFF star McKenzie Westmore, as the executives of both companies hosted a bi-lingual press and VIP launch in the forecourt of the Chinese Theatre, which will be renamed the TCL Chinese Theatre.
Chinese company TCL has bought the naming rights to Grauman’s Chinese theater for 10 years. Carter Evans reports from the Hollywood landmark.
TRAIL BLAZERS TEAM-UP WITH PREMIER PARTNERSHIPS TO PURSUE THE SALE OF ROSE GARDEN NAMING RIGHTS, January 14th, 2013
The Portland Trail Blazers are expanding their search for a Rose Garden naming rights partner by joining forces with sports sales and advisory firm, Premier Partnerships.
Chinese TV maker TCL pays more than $5 million for the naming rights to the landmark Grauman’s Chinese Theatre.
Billionaire Phil Anschutz has kicked off the auction of his Anschutz Entertainment Group, with an expectation that the sports and entertainment giant should draw bids in the $10 billion range, higher than previously believed, according to sources familiar with the situation.
Anyone can picture Michael Phelps biting into a Subway sandwich. But with the London Olympics set to begin July 27, a new class of up-and-coming American athletes is poised for rich endorsement deals. Marketing experts and agents agree that beyond gold medals, there are a handful of attributes Olympians must possess to snare top-dollar deals.
DEEP IN THE HEART OF NAMING RIGHTS: Could the 19-year-old Alamodome in San Antonio get a corporate moniker? That possibility now exists, as San Antonio’s city fathers recently gave Premier Partnerships a green light for a study to assess valuations for sponsorship sales of both the city-owned Alamodome and the Henry B. Gonzalez Convention Center. Sports in the dome include the U.S. Army All-American Bowl, the Valero Alamo Bowl, the AFL San Antonio Talons and University of Texas-San Antonio football.
Remember the Alamodome. That may be the new battle cry if the City of San Antonio is successful in selling naming rights to the 65,000-seat indoor stadium. The city has contracted with Premier Partnerships to study the merits of charging a company to put its name on the 20-year-old Alamodome.
Iconic sound company previews the installation of its immersive new sound format, Atmos. A week before the unveiling of the Dolby Theatre, two 50 ft., 1,400 pound trusses carrying 22 sound speakers each were assembled and flown high over the orchestra seating section of the auditorium as part of the Dolby’s most challenging installation ever.
After winning the America’s Cup in 2010, software billionaire Larry Ellison decided to bring the competition to his home city of San Francisco and, in the process, reshape professional sailing.
The Lefton Report by Terry Lefton Devotees of this page know that we consider entertainment to be a subset of sports, so while our spouse of 30-plus years is familiar with the actress who played the second girlfriend of the second actor who portrayed James Bond on celluloid, we are secure in our knowledge of… Read More »
The 49ers’ recent ground-breaking in Santa Clara for the team’s new stadium capped several years of work by the club to build a new home. Now the Niners can move from planning a 68,500-seat stadium to building one. The club is ramping up efforts to attract big name sponsors and sell some of their priciest seats. The team just announced a deal with Brocade Communications Systems Inc. to set up a network in the stadium.
PREMIER PROUD TO ANNOUNCE OUR NEWEST NAMING RIGHTS AGREEMENT THE DOLBY THEATRE™ TO DEBUT AT HOLLYWOOD & HIGHLAND CENTER®, May 1st, 2012
“The Academy’s Board of Governors believes that the home for our awards is in Hollywood. It is where the Academy and the motion picture industry are rooted,” said Tom Sherak, Academy President. “We are pleased to have a new agreement with CIM that will continue our longstanding partnership.”
Grand Prix Entertainment Announces Sale of Grand Prix Rugby New York Franchise Interest, April 19th, 2012
Grand Prix Sports, a subsidiary of Grand Prix Entertainment, a Los Angeles-based sports and entertainment enterprise, recently announced three major milestones starting with Grand Prix’s six year extension through 2018 of its U.S. Exclusive Sanction and License Agreement with USA Rugby to own, operate and globally broadcast the professional sport of Rugby Sevens, which will debut as a new Olympic sport at the 2016 Rio de Janeiro Summer Games; followed by Grand Prix’s naming of AEG’s Los Angeles Home Depot Center as the “Home of Grand Prix Rugby Championships;” immediately followed by last week’s announcement that it had named the NFL Network as Grand Prix Rugby’s “Exclusive Broadcast Partner.”
Grand Prix Sports, a subsidiary of Grand Prix Entertainment a Los Angeles‐based sports and entertainment enterprise announced today in a press release that AEG Facilities’ Home Depot Center will be the future home of Grand Prix’s rugby world championships as part of Grand Prix’s exclusive partnership with USA Rugby.
The US state of Virginia is poised to become the first to sell naming rights to its bridges, highways and roads. But given how long drivers can spend in gridlock, is there a risk in putting your firm’s name to this public space?
We are pleased to announce the nominations for the fifth annual Sports Business Awards, which will be announced during a live ceremony May 23 at the New York Marriott Marquis at Times Square. The list includes 77 nominees across 15 categories and was selected after extensive research and review by the editorial staffs of SportsBusiness Journal and SportsBusiness Daily.
Supreme Committee of the 2022 FIFA World Cup in Qatar General Secretary Hassan al-Thawadi has said all development linked to the conduct of the sport extravaganza are in line with the goals and objectives of the ambitious Qatar National Vision 2030 (QNV 2030) and the country is very much aware of the challenges to be met for success in hosting the most vibrant and colourful sports event ever to be held in the region.
Grand Prix Entertainment Extends U.S. Exclusive Sanction and Worldwide Broadcast Rights For Professional Rugby Sevens Through 2018, March 9th, 2012
LOS ANGELES – March 8, 2012 – Grand Prix Entertainment, a Los Angeles-based sports and entertainment company, and USA Rugby, a member of the United States Olympic Committee, announced today the extension of their U.S. Exclusive Sanction and License Agreement for a 2nd six year term through 2018.
Las Vegas National Sports Center Signs Memorandum of Understanding for the Financing and Construction of the Silver State Arena In Las Vegas, February 15th, 2012
International Development Management (IDM) and CSST Smart Cities International (CSST), with the support of their Chinese banking partners, announced today the signing of a Memorandum of Understanding providing for the full financing and construction of the 750,000-square-foot, 17,500-seat, $650 million state-of-the-art Silver State Arena in Las Vegas, Nevada.
Man Behind Success of Los Angeles 1984 Olympic Football Tournament Given New Role, February 15th, 2012
Grand Prix Entertainment, a Los Angeles-based sports and entertainment company, have announced the appointment of Alan Rothenberg (pictured), the man credited with the currrent growth of soccer in the United States, as chairman of the Board of directors of their newly sports division.