News

H-E-B and the City of San Antonio have signed a ten-year sponsorship agreement for the Alamodome.

FC Cincinnati has hired Premier Partnerships to help it identify and secure long-term commercial partnerships as part of its pursuit of an MLS expansion franchise.

FC Cincinnati has selected Premier Partnerships to help identify and secure long-term commercial revenue opportunities

Premier to assist the BIG3 in Sponsorship Sales

2017 Sport Business Award for Best in Property Consulting, Sales, & Client Services Nomination

$3-million in funding for the OAT renovation came from the 10-year naming agreement with California Coast

Premier helps NASCAR broker relationship with AMR

Premier Partnerships Leading the Sales Charge for Cyclehop

Premier Partnerships tasked with assisting the Alamodome’s Naming Rights Efforts

Premier Consults Bills In New Naming Rights Deal

Premier Partnerships has been nominated again for the 2016 Best in Property Consulting, Sales and Client Services

The naming-rights market is now heated enough that in August, Mercedes-Benz said it was putting its name on its second NFL stadium, the $1.4 billion Atlanta Falcons facility opening in 2017.

Premier Partnerships Officially Launches Chicago Office

Advisers say what may have been a knee-jerk deal in 2011 becomes mission critical as the retailer reorganizes

AMB Sports & Entertainment (AMBSE) and GreenFields USA today announce their partnership to feature the GreenFields® MX 3‐STAR Turf System at Mercedes‐Benz Stadium in Atlanta, Georgia.

USM is excited to announce that our organization is now working closely with Premier Partnerships to formalize details of naming rights, sponsorship, and premium seating opportunities at the Arena.

American Family Insurance announced today it will be one of the 14 founding partners of Mercedes-Benz Stadium set to open in 2017.

National Car Rental has agreed to name a prospective St. Louis football stadium for 20 years and $158 million…The stadium would be called National Car Rental Field.

A 10-team organization with zero soccer-specific stadiums at the start, Major League Soccer now has 20 franchises, 13 of them playing in homes of their own, with payrolls that have tripled. As the league plays its 20th season, key figures recall the kickoff campaign

Jeff Marks is a senior executive with over twenty years of business development experience working with C-level executives from Fortune 500 companies, sports teams, leagues, venues, municipalities, sponsors, franchise owners and investors.

Since leaving MLS more than a decade and a half ago, former chief marketing officer Randy Bernstein still follows the league intently from afar.

ARMONK, N.Y. & ATLANTA, G.A. – February 19, 2015: IBM (NYSE: IBM ) and AMB Sports & Entertainment (AMBSE) today announced a strategic partnership to develop a game-changing fan experience at the state-of-the-art new Atlanta stadium set to open in 2017.
This will enable AMBSE to provide highly advanced, interactive technologies for sporting events including Atlanta Falcons and Major League Soccer Atlanta games as well as concerts and other marquee events.

What are the trends and hot-button topics to follow in the sports business industry in 2015? How will the different niches within sport — digital, technology, agency, traditional media, sponsorship, athletics and others — change heading into the new calendar year?

BRADENTON – Tropicana Field — or “The World’s Largest Pinball Machine” as Hall of Famer Wade Boggs once called it — has been branded as an antiquated eyesore most baseball purists revile and national media members despise.

ELLENTON, Fla., June 10, 2014 /PRNewswire/ — Feld Entertainment, the worldwide leader in live family events, and online shopping site, Overstock.com, today announce a partnership in support of one of the most ambitious live event experiences in history, Marvel Universe LIVE! This sponsorship agreement will bring Overstock.com front and center of the 85-city tour, which debuts in July in Tampa, FL before embarking on an extensive national rollout. Los Angeles-based sports and entertainment sales firm, Premier Partnerships, brokered the partnership on behalf of Feld Entertainment.

The deal for Globe Life Park, announced Feb. 5 and brokered by Premier Partnerships, the Rangers’ official sales agency, was reported locally to be a 10-year agreement valued at $5 million annually.

Arlington, TX—The Texas Rangers and Globe Life And Accident Insurance Company today announced a 10-year agreement establishing Globe Life Park in Arlington as the new name for Rangers Ballpark in Arlington. The name change of the park is effective immediately.

Lansdowne Park is expected to be renamed TD Place when it reopens in 2014, the Citizen has learned, after the Ottawa Sports and Entertainment Group reached an agreement on naming rights for the entire facility with the TD Bank Group.

OTTAWA, ON. January 7, 2014 – The Ottawa Sports and Entertainment Group (OSEG) and TD Bank Group today announced an agreement that will benefit millions of sports fans, concert goers and visitors to Lansdowne Park. TD will be the official naming rights sponsor of the sporting/concert areas, including stadium and arena, to be called TD Place. The agreement also makes TD the official bank of OSEG’s three sports franchises, the Ottawa REDBLACKS (CFL), Ottawa Fury FC (NASL) and the Ottawa 67’s (OHL).

When the University of California Golden Bears football team comes out of the locker room at Memorial Stadium in Berkeley, Calif., they won’t just be setting foot on a football field, they’ll be trotting onto a new-age sponsorship deal. The university announced this week that Cal’s players will now be trotting across Kabam Field.