News

Zevia announced a five-year partnership as the official zero-calorie, naturally sweetened beverage brand of the Hollywood Bowl.

Lyft Becomes The Venue’s First Official Rideshare Partner

Los Angeles World Airports and American Express announced plans to open the 12th location of the American Express signature airport lounge network.

Mercy Health and FC Cincinnati formally announce that they have formed a partnership in support of FC Cincinnati’s bid to join Major League Soccer.

Allied Esports Names Premier Partnerships as Naming Rights Agency for Esports Arena Las Vegas

Premier Partnerships assisted in the Field Naming Rights valuation and strategy of the historic venue, now called “Spieker Field at the Rose Bowl”

H-E-B and the City of San Antonio have signed a ten-year sponsorship agreement for the Alamodome.

FC Cincinnati has hired Premier Partnerships to help it identify and secure long-term commercial partnerships as part of its pursuit of an MLS expansion franchise.

FC Cincinnati has selected Premier Partnerships to help identify and secure long-term commercial revenue opportunities

Premier to assist the BIG3 in Sponsorship Sales

2017 Sport Business Award for Best in Property Consulting, Sales, & Client Services Nomination

$3-million in funding for the OAT renovation came from the 10-year naming agreement with California Coast

Premier helps NASCAR broker relationship with AMR

Premier Partnerships Leading the Sales Charge for Cyclehop

Premier Partnerships tasked with assisting the Alamodome’s Naming Rights Efforts

Premier Consults Bills In New Naming Rights Deal

Premier Partnerships has been nominated again for the 2016 Best in Property Consulting, Sales and Client Services

The naming-rights market is now heated enough that in August, Mercedes-Benz said it was putting its name on its second NFL stadium, the $1.4 billion Atlanta Falcons facility opening in 2017.

Premier Partnerships Officially Launches Chicago Office

Advisers say what may have been a knee-jerk deal in 2011 becomes mission critical as the retailer reorganizes

AMB Sports & Entertainment (AMBSE) and GreenFields USA today announce their partnership to feature the GreenFields® MX 3‐STAR Turf System at Mercedes‐Benz Stadium in Atlanta, Georgia.

USM is excited to announce that our organization is now working closely with Premier Partnerships to formalize details of naming rights, sponsorship, and premium seating opportunities at the Arena.

American Family Insurance announced today it will be one of the 14 founding partners of Mercedes-Benz Stadium set to open in 2017.

National Car Rental has agreed to name a prospective St. Louis football stadium for 20 years and $158 million…The stadium would be called National Car Rental Field.

A 10-team organization with zero soccer-specific stadiums at the start, Major League Soccer now has 20 franchises, 13 of them playing in homes of their own, with payrolls that have tripled. As the league plays its 20th season, key figures recall the kickoff campaign

Jeff Marks is a senior executive with over twenty years of business development experience working with C-level executives from Fortune 500 companies, sports teams, leagues, venues, municipalities, sponsors, franchise owners and investors.

Since leaving MLS more than a decade and a half ago, former chief marketing officer Randy Bernstein still follows the league intently from afar.

ARMONK, N.Y. & ATLANTA, G.A. – February 19, 2015: IBM (NYSE: IBM ) and AMB Sports & Entertainment (AMBSE) today announced a strategic partnership to develop a game-changing fan experience at the state-of-the-art new Atlanta stadium set to open in 2017.
This will enable AMBSE to provide highly advanced, interactive technologies for sporting events including Atlanta Falcons and Major League Soccer Atlanta games as well as concerts and other marquee events.

What are the trends and hot-button topics to follow in the sports business industry in 2015? How will the different niches within sport — digital, technology, agency, traditional media, sponsorship, athletics and others — change heading into the new calendar year?

BRADENTON – Tropicana Field — or “The World’s Largest Pinball Machine” as Hall of Famer Wade Boggs once called it — has been branded as an antiquated eyesore most baseball purists revile and national media members despise.