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News

FC Cincinnati Teams Up With Premier Partnerships, June 23rd, 2017

FC Cincinnati has selected Premier Partnerships to help identify and secure long-term commercial revenue opportunities

BIG3 Taps Premier Partnerships to Lead Sponsorship Sales, March 31st, 2017

Premier to assist the BIG3 in Sponsorship Sales

Premier Partnerships Nominated for 2017 Sport Business Award, March 20th, 2017

2017 Sport Business Award for Best in Property Consulting, Sales, & Client Services Nomination

Premier Long-Time Client Completes On-Campus Renovation, March 7th, 2017

$3-million in funding for the OAT renovation came from the 10-year naming agreement with California Coast

Premier Assists in NASCAR/AMR Partnership, February 8th, 2017

Premier helps NASCAR broker relationship with AMR

Premier Partnerships to Lead Sponsorship Sales for Bike Share Programs, February 3rd, 2017

Premier Partnerships Leading the Sales Charge for Cyclehop

Premier Partnerships Heading the Naming Rights Efforts for the Alamodome, January 20th, 2017

Premier Partnerships tasked with assisting the Alamodome’s Naming Rights Efforts

Premier Partnerships Consults Bills On New Era Naming Rights Deal, August 23rd, 2016

Premier Consults Bills In New Naming Rights Deal

Premier Partnerships Nominated for 2016 Sport Business Award, March 14th, 2016

Premier Partnerships has been nominated again for the 2016 Best in Property Consulting, Sales and Client Services

Naming Rights Market Finds More Takers, March 2nd, 2016

The naming-rights market is now heated enough that in August, Mercedes-Benz said it was putting its name on its second NFL stadium, the $1.4 billion Atlanta Falcons facility opening in 2017.

Premier Partnerships Opens New Office in Chicago, February 23rd, 2016

Premier Partnerships Officially Launches Chicago Office

Should Sports Authority give up its Mile High Stadium naming rights?, February 22nd, 2016

Advisers say what may have been a knee-jerk deal in 2011 becomes mission critical as the retailer reorganizes

AMB Sports & Entertainment partners with GreenFields USA, February 18th, 2016

AMB Sports & Entertainment (AMBSE) and GreenFields USA today announce their partnership to feature the GreenFields® MX 3‐STAR Turf System at Mercedes‐Benz Stadium in Atlanta, Georgia.

Meet Our “Rights” Experts – Virginia Beach & Premier Partnerships, January 29th, 2016

USM is excited to announce that our organization is now working closely with Premier Partnerships to formalize details of naming rights, sponsorship, and premium seating opportunities at the Arena.

American Family Insurance to be a founding partner of Mercedes-Benz Stadium, October 28th, 2015

American Family Insurance announced today it will be one of the 14 founding partners of Mercedes-Benz Stadium set to open in 2017.

Premier Aiding Key NFL LA Negotiations, October 7th, 2015

National Car Rental has agreed to name a prospective St. Louis football stadium for 20 years and $158 million…The stadium would be called National Car Rental Field.

Alan Rothenberg & Randy Bernstein on the Birth of MLS, August 3rd, 2015

A 10-team organization with zero soccer-specific stadiums at the start, Major League Soccer now has 20 franchises, 13 of them playing in homes of their own, with payrolls that have tripled. As the league plays its 20th season, key figures recall the kickoff campaign

Q&A with Premier Partnership’s Jeff Marks, July 22nd, 2015

Jeff Marks is a senior executive with over twenty years of business development experience working with C-level executives from Fortune 500 companies, sports teams, leagues, venues, municipalities, sponsors, franchise owners and investors.

Randy Bernstein: ‘LA’s a special market’, May 21st, 2015

Since leaving MLS more than a decade and a half ago, former chief marketing officer Randy Bernstein still follows the league intently from afar.

New Atlanta Stadium to Showcase Next Generation Fan Experience with IBM Technology, February 20th, 2015

ARMONK, N.Y. & ATLANTA, G.A. – February 19, 2015: IBM (NYSE: IBM ) and AMB Sports & Entertainment (AMBSE) today announced a strategic partnership to develop a game-changing fan experience at the state-of-the-art new Atlanta stadium set to open in 2017.
This will enable AMBSE to provide highly advanced, interactive technologies for sporting events including Atlanta Falcons and Major League Soccer Atlanta games as well as concerts and other marquee events.

Forbes: Emerging Trends, Hot Topics For 2015, January 16th, 2015

What are the trends and hot-button topics to follow in the sports business industry in 2015? How will the different niches within sport — digital, technology, agency, traditional media, sponsorship, athletics and others — change heading into the new calendar year?

Anderson: Tropicana still squeezing value from stadium, January 9th, 2015

BRADENTON – Tropicana Field — or “The World’s Largest Pinball Machine” as Hall of Famer Wade Boggs once called it — has been branded as an antiquated eyesore most baseball purists revile and national media members despise.

Feld Entertainment And Overstock.com Join Forces For Launch Of Marvel Universe LIVE!, August 28th, 2014

ELLENTON, Fla., June 10, 2014 /PRNewswire/ — Feld Entertainment, the worldwide leader in live family events, and online shopping site, Overstock.com, today announce a partnership in support of one of the most ambitious live event experiences in history, Marvel Universe LIVE! This sponsorship agreement will bring Overstock.com front and center of the 85-city tour, which debuts in July in Tampa, FL before embarking on an extensive national rollout. Los Angeles-based sports and entertainment sales firm, Premier Partnerships, brokered the partnership on behalf of Feld Entertainment.

‘Multiple offers’ helped Rangers boost naming-rights deal, February 18th, 2014

The deal for Globe Life Park, announced Feb. 5 and brokered by Premier Partnerships, the Rangers’ official sales agency, was reported locally to be a 10-year agreement valued at $5 million annually.

WELCOME TO GLOBE LIFE PARK IN ARLINGTON, February 7th, 2014

Arlington, TX—The Texas Rangers and Globe Life And Accident Insurance Company today announced a 10-year agreement establishing Globe Life Park in Arlington as the new name for Rangers Ballpark in Arlington. The name change of the park is effective immediately.

Ottawa landmark Lansdowne Park to be renamed TD Bank set to take over naming rights at facility, January 10th, 2014

Lansdowne Park is expected to be renamed TD Place when it reopens in 2014, the Citizen has learned, after the Ottawa Sports and Entertainment Group reached an agreement on naming rights for the entire facility with the TD Bank Group.

Ottawa Sports and Entertainment Group Scores TD, January 7th, 2014

OTTAWA, ON. January 7, 2014 – The Ottawa Sports and Entertainment Group (OSEG) and TD Bank Group today announced an agreement that will benefit millions of sports fans, concert goers and visitors to Lansdowne Park. TD will be the official naming rights sponsor of the sporting/concert areas, including stadium and arena, to be called TD Place. The agreement also makes TD the official bank of OSEG’s three sports franchises, the Ottawa REDBLACKS (CFL), Ottawa Fury FC (NASL) and the Ottawa 67’s (OHL).

CAL SELLS FIELD NAMING RIGHTS TO KABAM, December 13th, 2013

When the University of California Golden Bears football team comes out of the locker room at Memorial Stadium in Berkeley, Calif., they won’t just be setting foot on a football field, they’ll be trotting onto a new-age sponsorship deal. The university announced this week that Cal’s players will now be trotting across Kabam Field.

Kabam! Cal lands naming-rights deal, December 9th, 2013

The University of California broke new ground by signing naming rights for Kabam Field at California Memorial Stadium, the first college sports facility named for a video game company.

Cal, Kabam Form 15-year Partnership, December 5th, 2013

BERKELEY – The University of California, Berkeley, the world’s top public university, and Kabam, Inc., the western world’s leader in free-to-play mobile games for traditional players, today announced a long-term partnership that includes the naming rights to the field at California Memorial Stadium. Additional elements include a scholarship program, an internship program, speaking engagements and other partnerships on campus around innovation and technology.