When the University of California Golden Bears football team comes out of the locker room at Memorial Stadium in Berkeley, Calif., they won’t just be setting foot on a football field, they’ll be trotting onto a new-age sponsorship deal. The university announced this week that Cal’s players will now be trotting across Kabam Field.
The University of California broke new ground by signing naming rights for Kabam Field at California Memorial Stadium, the first college sports facility named for a video game company.
BERKELEY – The University of California, Berkeley, the world’s top public university, and Kabam, Inc., the western world’s leader in free-to-play mobile games for traditional players, today announced a long-term partnership that includes the naming rights to the field at California Memorial Stadium. Additional elements include a scholarship program, an internship program, speaking engagements and other partnerships on campus around innovation and technology.
The Univ. of California-Berkeley has signed mobile video game producer Kabam to a 15-year, $18M deal for field naming rights at its football stadium. The official name is now Kabam Field at California Memorial Stadium, the first college sports facility to be named for a video game company.
The University of California, Berkeley, may be enduring one of the worst football seasons in its history, but it’s still “game on” – at least on the yard markers, anyway.
By Tripp Mickle, Staff Writer The sales team at Premier Partnerships spent the first four months of the year contacting more than 300 companies to gauge their interest in buying naming rights for the Rose Garden, but it hadn’t found any serious buyers. But in May, one of its sales executives, Uzma Rawn, read a news… Read More »
The Trail Blazers today announced regional health insurance provider Moda Health has signed a 10-year naming-rights agreement to rename the Rose Garden as the Moda Center. Sources valued the deal at $40M. Television, radio and digital advertising inventory are included in the sponsorship and naming-rights package. Moda also will receive sponsor benefits with the Seahawks… Read More »
The Trail Blazers “looked at 317 companies, including some national and international businesses,” before agreeing to a naming-rights deal with Moda Health for the Rose Garden, according to a front-page piece by Mike Tokito of the Portland OREGONIAN. Trail Blazers President Chris McGowan said that the team and California-based Premier Partnerships “had ‘deep conversations’ with 10 to… Read More »
PORTLAND, Ore. (August 13, 2013) – Two of Oregon’s most dynamic and innovative companies are banding together in a 10-year agreement that will energize Portland’s hub for sports and entertainment, creating an urban showcase for healthy, active living. The Portland Trail Blazers and Moda Health have unveiled a community partnership that changes the name of… Read More »
The Tim Hortons naming-rights deal for the Hamilton Tiger-Cats’ new stadium was a natural fit between two brands with strong local ties. But the 10-year agreement for Tim Hortons Field — the richest in CFL history, with an annual value thought to be in the low seven figures — was no sure thing, team officials involved in the negotiations… Read More »
HAMILTON – Two of Hamilton’s most celebrated brands, the Hamilton Tiger-Cats and Tim Hortons, today unveiled a landmark ten-year presenting partnership agreement that includes naming rights to Hamilton’s brand-new, world-class stadium set to open in 2014 as Tim Hortons Field. The Tiger-Cats and Tim Hortons have been proud partners for over 30 years and share… Read More »
By Don Muret, Staff Writer The University of California, Berkeley, seeking new ways to generate revenue for the school and its athletic department, is developing a naming-rights package for Memorial Stadium’s football field that could extend to an “innovation lab” at the stadium and other assets on campus. The 2,700-square-foot lab, scheduled to open this fall on the main… Read More »
Attendees at the 2013 Sports Facilities & Franchises Conference got a detailed look at the Ottawa Sports City development, a $500M project led by Ottawa Sports & Entertainment Group CEO Bernie Ash, Perkins Eastman Principal John Clifford and Premier Partnerships Managing Director Jeff Marks. Ottawa Sports City will redevelop a 40-acre site at Landsdowne Park… Read More »
Prom season is fast approaching. For some girls, proms are not about “What do I wear?” but “Where do I find the money for a prom dress?” Windsor Fashions, the Los Angeles chain of stores known for its vast selections of prom dresses, helped solve that problem. The retailer stepped in and partnered with the… Read More »
In the summer of 1987, the reclusive Philip Anschutz, then a billionaire in the making, thrust himself into the public eye to pitch Denver officials on an entertainment destination anchored by a new convention center, amusement park and 1,450-room hotel. “Am I crazy?” Anschutz said during an impassioned presentation. “My opponents say I am, but… Read More »
Baseball icon and Brooklyn Dodgers star Jackie Robinson never played for the franchise in Los Angeles, but marketing and outreach efforts tied to a forthcoming biographical film about the famed second baseman are tapping the L.A. team. The move by Warner Bros., which is distributing the Legendary Pictures-produced “42,” makes sense. Robinson, universally revered for… Read More »
March 25, 2013 These are good days for sponsorship sales agencies. With spending on the rebound, rightsholders are increasingly relying on third-party agencies to develop new programs or take existing initiatives to the next level. “We have received an increase of inquiries from prospective sports and entertainment properties seeking representation. Part of that is driven… Read More »
California played host to one of the most notable events of the year earlier this week – the Oscars!
Grand Central Terminal celebrates its 100th birthday Friday, and it plans to do so in style. A brass band will perform, as will a high school jazz band, the Knicks’ City Dancers and the Westchester Philharmonic Brass Octet.
The Trail Blazers have announced an effort to “re-energize a search” for a Rose Garden naming-rights sponsor, which was first launched in ’07, according to Allan Brettman of the Portland OREGONIAN. The team “will work with Premier Partnerships” to find a sponsor.
Grauman’s Chinese Theatre (www.chinesetheatres.com) is teaming with one of China’s biggest electronics manufacturers, TCL, aka “THE CREATIVE LIFE,” in a 10-year, multi-million dollar partnership that will include naming rights to the most famous movie palace in the world, it was announced today at an event emceed by SyFy Network FACE OFF star McKenzie Westmore, as the executives of both companies hosted a bi-lingual press and VIP launch in the forecourt of the Chinese Theatre, which will be renamed the TCL Chinese Theatre.
Chinese company TCL has bought the naming rights to Grauman’s Chinese theater for 10 years. Carter Evans reports from the Hollywood landmark.
The Portland Trail Blazers are expanding their search for a Rose Garden naming rights partner by joining forces with sports sales and advisory firm, Premier Partnerships.
Chinese TV maker TCL pays more than $5 million for the naming rights to the landmark Grauman’s Chinese Theatre.
Billionaire Phil Anschutz has kicked off the auction of his Anschutz Entertainment Group, with an expectation that the sports and entertainment giant should draw bids in the $10 billion range, higher than previously believed, according to sources familiar with the situation.
Anyone can picture Michael Phelps biting into a Subway sandwich. But with the London Olympics set to begin July 27, a new class of up-and-coming American athletes is poised for rich endorsement deals. Marketing experts and agents agree that beyond gold medals, there are a handful of attributes Olympians must possess to snare top-dollar deals.
DEEP IN THE HEART OF NAMING RIGHTS: Could the 19-year-old Alamodome in San Antonio get a corporate moniker? That possibility now exists, as San Antonio’s city fathers recently gave Premier Partnerships a green light for a study to assess valuations for sponsorship sales of both the city-owned Alamodome and the Henry B. Gonzalez Convention Center. Sports in the dome include the U.S. Army All-American Bowl, the Valero Alamo Bowl, the AFL San Antonio Talons and University of Texas-San Antonio football.
Remember the Alamodome. That may be the new battle cry if the City of San Antonio is successful in selling naming rights to the 65,000-seat indoor stadium. The city has contracted with Premier Partnerships to study the merits of charging a company to put its name on the 20-year-old Alamodome.
Iconic sound company previews the installation of its immersive new sound format, Atmos. A week before the unveiling of the Dolby Theatre, two 50 ft., 1,400 pound trusses carrying 22 sound speakers each were assembled and flown high over the orchestra seating section of the auditorium as part of the Dolby’s most challenging installation ever.
After winning the America’s Cup in 2010, software billionaire Larry Ellison decided to bring the competition to his home city of San Francisco and, in the process, reshape professional sailing.