SAN FRANCISCO & ST. LOUIS — BEAR Data Solutions (BEAR) has become the Official IT and Technological Solutions Provider of the NFL’s St. Louis Rams. Effective immediately, the new agreement offers BEAR Data the advantage of broad awareness-building opportunities and high-profile branding through the use of in-stadium scoreboard signage, game day advertising in the Rams… Read More »
I’m often asked what type of characteristics one should look for in a brand that could be a prospect to invest in a long-term naming-rights agreement. Here’s my take: Look to find C-level executives who have the vision, passion and authority to reallocate naming-rights dollars from multiple budgets, which may include out-of-home, traditional media; online/social media; community relations; hospitality; human resources; and, the most underappreciated, reinvestment of direct business dollars.
By Michael Sasso Every so often, a professional sports team will get more than it bargained for with a stadium naming rights deal. Think of the Houston Astros and their previous stadium sponsor: Enron. Historically, the PR blunder ends when the scandalized corporation drops its sponsorship. But the tables may be turned in the case… Read More »
The $50,000 study should limit premature sports chases. Express-News Editorial Board When it comes to professional sports, San Antonio is not Houston or Dallas. The San Antonio Spurs have been remarkably successful. But the Alamo City lacks the economic strength to support more than one major sports franchise and won’t develop that vitality anytime soon.… Read More »
Study says arena football, lower-level soccer, Triple-A baseball more realistic here. By Richard Oliver / roliver@express-news.net San Antonio is ready to tackle the Arena Football League, lower-division soccer and perhaps even Triple-A baseball. But city sports fans will have little to cheer about regarding the National Football League or Major League Baseball, at least for… Read More »
CONTACT: Mark Meyers, L.A. Sports Council, (714) 318-2332 L.A. Sports Council Elects 3 New Board Members LOS ANGELES (June 23, 2011) – Three new area sports and business leaders have been elected to the Los Angeles Sports Council’s board of directors for the 2011-13 term. Joining the 63-member board are: Joshua Anderson, partner, Sidley Austin… Read More »
Premier Partnerships was honored with the 2009 Best in Property Consulting, Sales and Client Services Award by the SportsBusiness Journal and SportsBusiness Daily. The award was presented live at a special ceremony held Thursday, May 20th at the New York Marriott Marquis at Times Square.
Media Contacts: Roger Johnson, Overstock.com, Inc. +1 (801) 947-4430 rojohnson@overstock.com Investor Contact: Kevin Moon, Overstock.com, Inc. +1 (801) 947-3282 kmoon@overstock.com Jeff Marks, Premier Partnerships (310) 656-2500 jeff@premierpartnerships.com Deena McClain, Oakland-Alameda County Coliseum (510) 701-8660 dgmclain@gmail.com OAKLAND & SALT LAKE CITY — Overstock.com, Inc. (NASDAQ: OSTK, short cut: O.co) and the Oakland-Alameda County Coliseum Authority today… Read More »
4/21/2011 by Daniel Miller The Hollywood Reporter See the deep-pocketed showbiz insiders who are said to be in the running for a prospective purchase (including a few who tell THR they have no interest). While the Los Angeles Dodgers might not attract the Hollywood stars that regularly pack Staples Center for Los Angeles Lakers games,… Read More »
Keystone Sports and Entertainment Partners with Coca-Cola Coca-Cola Soft Drinks and Water to Have Category Exclusivity at All Events at PPL Park in Chester CHESTER, Pa (March 4, 2010) – Keystone Sports and Entertainment LLC (KSE) and Philadelphia Coca-Cola Bottling today announce a multi-year partnership for all events in PPL Park, the soccer specific stadium… Read More »
No one disputes that Morgan’s Wonderland, a 25-acre recreational park designed for individuals with special needs, is a worthy project and a valuable asset for San Antonio. No one disputes the philanthropic motives of the park’s driving force, Gordon Hartman. There are, however, serious questions about how to make the operation of Morgan’s Wonderland financially… Read More »
Oddsmakers in Vegas see it as a pretty safe bet. They’re predicting Jerry Jones’ $1.2 billion stadium will have a new corporate name come Super Bowl kickoff. That’s based more on sports logic than conversations with Jones, who so far has been silent on the topic. By KAREN ROBINSON‐JACOBS / The Dallas Morning News krobinson@dallasnews.com… Read More »
December 6, 2010 By Alfred Lee / LA Business Journal Santa Monica’s Premier Partnerships is moving beyond the world of sports with sponsorship deals involving governments and other clients. For the past several months, one of the country’s best‐regarded sports marketing boutiques has been looking for corporate sponsorships for an unlikely client – the Los… Read More »
Los Angeles‐based firm, with office in Dallas, will assist in sponsorship development FAMILIAR FACE: Alper has 15‐years of sports marketing experience in the region. The North Texas Super Bowl XLV Host Committee has retained the services of Los Angeles‐ based Premier Partnerships, a nationally recognized sports and entertainment sales and marketing firm focused on creating… Read More »
by Terry Lefton October 25, 2010 As the new NBA season starts this week, the sponsorship scoreboard reads like this: one new corporate partner, five renewals and one partner that didn’t renew. On the whole, not a bad shooting percentage for league marketers. BBVA was brought in as the league’s first official partner in the… Read More »
Premier Partnerships finds new naming-rights mountain to climb Sports marketer Premier Partnerships has veered outside stadiums and arenas to sign Mammoth Mountain Ski Area as its latest client. Starwood Capital Group, a private investment firm tied to high-end hotel operator Starwood, has been the majority owner of the California ski resort since 2006 and has… Read More »
CORNELIUS, N.C. – Michael Waltrip Racing and Insurance Office of America (IOA) today announced a corporate partnership agreement in which IOA becomes a partner of Michael Waltrip Racing. The agreement marks IOA’s debut in NASCAR. The partnership between MWR and IOA is for an initial five-year term with a five-year option. In addition to the… Read More »
By Rob Miech Las Vegas Sun August 20, 2009 The USA Bid Committee eliminated Las Vegas as a potential World Cup site, in 2018 or 2022, in an official cut-down release Thursday morning. However, Jeff Marks, the chief operating officer for the Los Angeles-based public relations firm Premier Partnerships, said Las Vegas should not be… Read More »
MIAMI, FL (Marketwire ‐ July 29, 2010) – Passion Growers, a premium rose supplier and provider, gets selected by the Rose Bowl and the Tournament of Roses to become the Rose Bowl’s Official Rose of the Rose Bowl, the Official Rose of the Rose Bowl Game, and the Official Rose of Rose Bowl Stadium. “This… Read More »
Sports Business Journal The evolving sports sponsorship marketplace, coupled with a sluggish economic recovery, challenge the way properties structure partnerships and how they demonstrate value from those deals. To get a view from the trenches, SportsBusiness Journal sent questions to marketers at the brand, agency and property levels, asking them about the state of the… Read More »
The evolving sports sponsorship marketplace, coupled with a sluggish economic recovery, challenge the way properties structure partnerships and how they demonstrate value from those deals. To get a view from the trenches, SportsBusiness Journal sent questions to marketers at the brand, agency and property levels, asking them about the state of the industry, the ways… Read More »
BY HELEN KENNEDY DAILY NEWS STAFF WRITER Tuesday, July 20, 2010 No. 2 in your program is No. 1 in the eyes of advertisers. Yankees All-Star shortstop Derek Jeter is once again the most marketable player in baseball – by a mile. Jeter topped a survey by SportsBusiness Daily of 49 of baseball’s business movers… Read More »
New York, N.Y. – Premier Partnerships was honored with the 2010 Best in Property Consulting, Sales and Client Services Award by the SportsBusiness Journal and SportsBusiness Daily. The award was presented live at a special ceremony held Thursday, May 20th at the New York Marriott Marquis at Times Square. Premier Partnerships was recognized as part… Read More »
Rose producer counting on this sponsorship to deliver At their outset, every sponsorship is labeled as “the perfect fit” by those involved, but this is the first time we’re confident that’s true. In what might be the definitive endemic sponsorship, Passion Growers has signed on as the first official rose of the Rose Bowl. How… Read More »
February 26, 2010 By Steve Davis / Special to MLSnet.com What’s hot in the MLS preseason with less than a month to go before opening kickoff: The benefit of early arrival: That swell new stadium on the Chester waterfront now has a name. Philadelphia Union’s 18,500-seat facility, set to open in June, will be known… Read More »
By WESLEY P. HESTER TIMES-DISPATCH STAFF WRITER SportsQuest, Chesterfield County’s massive sports and entertainment complex now under construction, announced yesterday a series of partnerships totaling $2 million in investments. Earlier in the week, Premier Partnerships, a Los Angeles-based sports sales and consulting firm, was named SportsQuest’s sponsorship sales agent. Premier recently has secured multimillion-dollar namingrights… Read More »
By TERRY LEFTON and TRIPP MICKLE Sports Business Journal Staff writers Published February 01, 2010 : Page 01 Energy company PPL Corp. is finalizing a 10-year, $20 million naming-rights deal with MLS expansion team Philadelphia Union, some five months before the first match at what will be PPL Park, a new $120 million soccer stadium… Read More »
DEVILS ARENA ENTERTAINMENT AND INSURANCE OFFICE OF AMERICA PARTNER ON 5 YEAR DEAL IOA TO BECOME OFFICIAL INSURANCE BROKER OF DAE, PRUDENTIAL CENTER AND NEW JERSEY DEVILS FIRST NHL CLIENT FOR IOA Newark, NJ — Devil Arena Entertainment, LLC (DAE), operators of Prudential Center and the New Jersey Devils today announced that Insurance Office of… Read More »
Wrapping up dollar figures, other suitors in Sun Life Stadium deal by Terry Lefton Sports Business Journal Staff Writer Published January 18, 2010 : Page 09 Since it’s the site of the Super Bowl, we felt it necessary to revisit the deal that last month turned what was once known as Joe Robbie Stadium into… Read More »
by Terry Lefton Sports Business Journal Staff Writer Published January 18, 2010 : Page 09 Even though it’s the most expensive single ticket in a sports marketer’s arsenal, like so many things in marketing, naming rights are bought on faith. Faith that brand recognition purchases will escalate. Faith in the facility and the team or… Read More »