Ottawa landmark Lansdowne Park to be renamed TD Bank set to take over naming rights at facility, January 10th, 2014
BY DON CAMPBELL, OTTAWA CITIZEN
Ottawa’s new sports and entertainment complex is about to take on a new name.
Lansdowne Park is expected to be renamed TD Place when it reopens in 2014, the Citizen has learned, after the Ottawa Sports and Entertainment Group reached an agreement on naming rights for the entire facility with the TD Bank Group.
The agreement will pay OSEG an annual fee — said to be in seven figures — which will also allow for a full service TD banking centre at Lansdowne.
The refurbished stadium/arena combination on the grounds will be home to the Canadian Football League’s Ottawa Redblacks, the Ontario Hockey League’s Ottawa 67’s and the North American Soccer League franchise Ottawa Fury FC.
The Redblacks are set to return Ottawa to the CFL for the 2014 season, with their first home game coming in late July or early August. The Fury will open its 2014 spring schedule at Carleton University while the construction project is completed, then switch over in the summer.
The 67’s, meanwhile, will return to a renovated Civic Centre for the 2014-15 season after two years at the Canadian Tire Centre in Kanata.
The deal re-establishes a major Canadian bank as the marquee sponsor of a sports complex in the capital after a one-year hiatus. Last summer the Ottawa Senators opted out of their contract with Scotiabank, which held the naming rights at CTC prior to this season.
The new Lansdowne agreement also allows the Bank of Montreal to establish a smaller banking centre on the grounds.
The rebuilding of the complex has been in the works since 2008, when former 67’s owner and now president of sports for OSEG Jeff Hunt made public his wish to return pro football to the city. Obtaining a CFL franchise was contingent on the stadium undergoing massive upgrades.
That fall, the OSEG consortium met with the city to hash out a plan to redevelop Lansdowne Park, rebuild the stadium and add commercial, retail and residential space.
City council approved a plan in 2010 and, after a lengthy legal battle with opponents of the redevelopment, the project finally went ahead in 2012.
A formal announcement of the naming rights deal could come as early as this week.
OSEG officials declined to comment.