City officials are seeking a partner to help rename the Alamodome — for a price.

The City Council on Thursday approved a contract with Premier Partnerships, a California-based sports-sales and advisory firm that has worked with the city on other projects, to begin marketing naming rights for the Alamodome.

It’s an issue that city officials have been monitoring for some time, and Premier Partnerships had conducted a market study several years ago about the viability of renaming the dome. But plans to sell naming rights were placed on hold as San Antonio bid on some big-ticket events, including next year’s NCAA Final Four.

 Having the international exposure of an event like that increases the value of naming rights, Convention and Sports Facilities Director Mike Sawaya said in an interview. Now, Premier will work on finding a company that would purchase the right to append its name to the Alamodome. Other sponsorship opportunities, including “pouring rights” for beverages sold in the dome, will be sold. Premier will earn a portion of the amount its representatives can negotiate.

Sawaya said he expects that a locally or regionally based corporation would be most interested in an opportunity to name the dome, which could bring in $850,000 to $1.1 million in revenue annually.

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jbaugh@express-news.net