Sponsorship Agency to Offer Naming Rights to Bike Share Systems in Five Top 20 Markets.
CycleHop, a leading operator of major municipal bike share programs throughout North America, announced today that Premier Partnerships (Premier) has been named to exclusively represent CycleHop-operated bike share systems in five Top 20 markets: Los Angeles/Long Beach, Phoenix, Atlanta, Tampa-St. Petersburg and Orlando.
“We are thrilled to partner with Premier, whose track record of securing sponsorships for prestige properties will help us serve fast-growing municipal bike share programs in some of the nation’s most dynamic markets,” said Josh Squire, CEO of CycleHop.
In recent years, dozens of cities have invested in bike share infrastructure to extend their transit systems and reduce congestion by enabling short-distance, point-to-point trips for commuters, students and tourists. Primarily stationed in busy commercial centers and college campuses, the bikes specially designed for these systems double as mobile billboards. Several leading brands, including Blue Cross, Citibank, Hulu and Nike, have capitalized on the valuable sponsorship opportunities presented by bike share by acquiring naming rights to systems.
“We are excited to offer top-tier brands the opportunity to sponsor a popular, sustainable, healthy and highly visible transportation option,” said Randy Bernstein, President and CEO of Premier. “As they have in other markets, major national and regional brands will value the prominence, exclusivity and civic partnerships that come with acquiring naming rights to bike share systems.”
For more information about CycleHop sponsorship opportunities, please contact Bryan Stewart, Vice President of Corporate Partnerships at Premier, Bryan at PremierPartnerships dot com, (310) 656-2500 x15.
CycleHop is the largest Smart Bikes™ bike share system operator in North America, managing bike share programs in 15 cities: Phoenix, Tempe and Mesa, Ariz.; Long Beach, Santa Monica, Beverly Hills and West Hollywood, Calif.; Tampa, St. Petersburg and Orlando, Fla.; Atlanta, Ga.; Louisville, Ky.; Cleveland, Ohio; and Vancouver and Ottawa, Canada. CycleHop’s Smart Bikes technology incorporates a GPS system and removable U-shaped lock into every bike, freeing users to ride anywhere rather than having to park at a proprietary dock and walk to their destination. For more information about CycleHop, visit www.cyclehop.com.
About Premier Partnerships
Premier Partnerships is a national sponsorship sales and consulting firm serving top-tier venues, sports and entertainment properties, iconic landmarks and municipal projects. Headquartered in Los Angeles with offices in New York and Chicago, Premier specializes in accurately valuing commercial assets, crafting winning sales strategies, and facilitating partnerships that benefit properties and sponsors alike. For more information about Premier Partnerships, please visit www.PremierPartnerships.com.