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Press Releases

WELCOME TO GLOBE LIFE PARK IN ARLINGTON, February 7th, 2014

Arlington, TX—The Texas Rangers and Globe Life And Accident Insurance Company today announced a 10-year agreement establishing Globe Life Park in Arlington as the new name for Rangers Ballpark in Arlington. The name change of the park is effective immediately.

Ottawa Sports and Entertainment Group Scores TD, January 7th, 2014

OTTAWA, ON. January 7, 2014 – The Ottawa Sports and Entertainment Group (OSEG) and TD Bank Group today announced an agreement that will benefit millions of sports fans, concert goers and visitors to Lansdowne Park. TD will be the official naming rights sponsor of the sporting/concert areas, including stadium and arena, to be called TD Place. The agreement also makes TD the official bank of OSEG’s three sports franchises, the Ottawa REDBLACKS (CFL), Ottawa Fury FC (NASL) and the Ottawa 67’s (OHL).

Cal, Kabam Form 15-year Partnership, December 5th, 2013

BERKELEY – The University of California, Berkeley, the world’s top public university, and Kabam, Inc., the western world’s leader in free-to-play mobile games for traditional players, today announced a long-term partnership that includes the naming rights to the field at California Memorial Stadium. Additional elements include a scholarship program, an internship program, speaking engagements and other partnerships on campus around innovation and technology.

PORTLAND’S ROSE GARDEN RENAMED MODA CENTER IN PARTNERSHIP BETWEEN TRAIL BLAZERS AND MODA HEALTH, August 13th, 2013

PORTLAND, Ore. (August 13, 2013) – Two of Oregon’s most dynamic and innovative companies are banding together in a 10-year agreement that will energize Portland’s hub for sports and entertainment, creating an urban showcase for healthy, active living. The Portland Trail Blazers and Moda Health have unveiled a community partnership that changes the name of… Read More »

TIGER-CATS, TIM HORTONS ENTER LANDMARK PRESENTING PARTNERSHIP, July 16th, 2013

HAMILTON – Two of Hamilton’s most celebrated brands, the Hamilton Tiger-Cats and Tim Hortons, today unveiled a landmark ten-year presenting partnership agreement that includes naming rights to Hamilton’s brand-new, world-class stadium set to open in 2014 as Tim Hortons Field. The Tiger-Cats and Tim Hortons have been proud partners for over 30 years and share… Read More »

Curtains Up on The TCL CHINESE THEATRE!, January 16th, 2013

Grauman’s Chinese Theatre (www.chinesetheatres.com) is teaming with one of China’s biggest electronics manufacturers, TCL, aka “THE CREATIVE LIFE,” in a 10-year, multi-million dollar partnership that will include naming rights to the most famous movie palace in the world, it was announced today at an event emceed by SyFy Network FACE OFF star McKenzie Westmore, as the executives of both companies hosted a bi-lingual press and VIP launch in the forecourt of the Chinese Theatre, which will be renamed the TCL Chinese Theatre.

TRAIL BLAZERS TEAM-UP WITH PREMIER PARTNERSHIPS TO PURSUE THE SALE OF ROSE GARDEN NAMING RIGHTS, January 14th, 2013

The Portland Trail Blazers are expanding their search for a Rose Garden naming rights partner by joining forces with sports sales and advisory firm, Premier Partnerships.

PREMIER PROUD TO ANNOUNCE OUR NEWEST NAMING RIGHTS AGREEMENT THE DOLBY THEATRE™ TO DEBUT AT HOLLYWOOD & HIGHLAND CENTER®, May 1st, 2012

“The Academy’s Board of Governors believes that the home for our awards is in Hollywood. It is where the Academy and the motion picture industry are rooted,” said Tom Sherak, Academy President. “We are pleased to have a new agreement with CIM that will continue our longstanding partnership.”

Grand Prix Entertainment Announces Sale of Grand Prix Rugby New York Franchise Interest, April 19th, 2012

Grand Prix Sports, a subsidiary of Grand Prix Entertainment, a Los Angeles-based sports and entertainment enterprise, recently announced three major milestones starting with Grand Prix’s six year extension through 2018 of its U.S. Exclusive Sanction and License Agreement with USA Rugby to own, operate and globally broadcast the professional sport of Rugby Sevens, which will debut as a new Olympic sport at the 2016 Rio de Janeiro Summer Games; followed by Grand Prix’s naming of AEG’s Los Angeles Home Depot Center as the “Home of Grand Prix Rugby Championships;” immediately followed by last week’s announcement that it had named the NFL Network as Grand Prix Rugby’s “Exclusive Broadcast Partner.”

Grand Prix Entertainment Appoints Alan Rothenberg As Board Chairman, Names Premier Partnerships As Sponsor Sales Representative For New Rugby Ventures, February 8th, 2012

Grand Prix Entertainment, a Los Angeles-based sports and entertainment company, announced today the appointment of one of the most iconic leaders and innovators in global sport, Alan Rothenberg as a shareholder, and Chairman of The Board of Directors of the newly formed Grand Prix Sports which will oversee all of Grand Prix’s sports related enterprises. Grand Prix also announced an exclusive representation agreement with Premier Partnerships, a full service sports marketing firm co-founded by Rothenberg and Randy Bernstein, for Grand Prix’s naming rights and sponsorship sales attached to its rugby ventures in partnership with USA Rugby.

GRAND CENTRAL TERMINAL CENTENNIAL PLANNING UNDERWAY, February 2nd, 2012

The 100th anniversary of the opening of Grand Central Terminal is a year away, but news about the centennial celebration was released today by the Metropolitan Transportation Authority of New York (MTA) and Metro-North Railroad, which together announced formation of two committees created to guide the year-long public celebration, and initial plans for the first public events scheduled for February 1, 2013.

IOA BECOMES OFFICIAL PROPERTY & CASUALTY INSURANCE BROKER OF SIX FLAGS ENTERTAINMENT CORPORATION, January 17th, 2012

Insurance Office of America (IOA) has become the official Property & Casualty insurance broker of Six Flags Entertainment Corporation. Effective January 1, 2012 the new agreement offers IOA the advantage of broad awareness building opportunities and high-profile branding through the use of in-park signage at Six Flags parks, web banner advertising on sixflags.com, Six Flags Television and Radio Network promotional spots and the benefit of premium hospitality.

BEAR Data becomes an Official IT Solutions Provider of the Oakland Raiders, October 25th, 2011

OAKLAND, CA —BEAR Data Solutions (BEAR Data) has become an Official IT Solutions Provider of the Oakland Raiders. Effective immediately, the relationship presents BEAR Data with broad awareness-building opportunities with high-profile branding through the naming rights of one East Side Club Conference Room the “BEAR Data Conference Room”, internet advertising on the Raiders’ official website,… Read More »

BEAR Data Becomes Official IT & Technology Provider of the St. Louis Rams, October 6th, 2011

SAN FRANCISCO & ST. LOUIS — BEAR Data Solutions (BEAR) has become the Official IT and Technological Solutions Provider of the NFL’s St. Louis Rams. Effective immediately, the new agreement offers BEAR Data the advantage of broad awareness-building opportunities and high-profile branding through the use of in-stadium scoreboard signage, game day advertising in the Rams… Read More »

L.A. Sports Council Elects 3 New Board Members, June 23rd, 2011

CONTACT: Mark Meyers, L.A. Sports Council, (714) 318-2332 L.A. Sports Council Elects 3 New Board Members LOS ANGELES (June 23, 2011) – Three new area sports and business leaders have been elected to the Los Angeles Sports Council’s board of directors for the 2011-13 term. Joining the 63-member board are: Joshua Anderson, partner, Sidley Austin… Read More »

Premier Partnerships Recognized with the 2010 Best in Property Consulting, Sales and Client Services Award, May 20th, 2011

Premier Partnerships was honored with the 2009 Best in Property Consulting, Sales and Client Services Award by the SportsBusiness Journal and SportsBusiness Daily. The award was presented live at a special ceremony held Thursday, May 20th at the New York Marriott Marquis at Times Square.

Overstock.com Acquires Naming Rights to Oakland-Alameda County Coliseum, April 27th, 2011

Media Contacts: Roger Johnson, Overstock.com, Inc. +1 (801) 947-4430 rojohnson@overstock.com Investor Contact: Kevin Moon, Overstock.com, Inc. +1 (801) 947-3282 kmoon@overstock.com Jeff Marks, Premier Partnerships (310) 656-2500 jeff@premierpartnerships.com Deena McClain, Oakland-Alameda County Coliseum (510) 701-8660 dgmclain@gmail.com OAKLAND & SALT LAKE CITY — Overstock.com, Inc. (NASDAQ: OSTK, short cut: O.co) and the Oakland-Alameda County Coliseum Authority today… Read More »

Keystone Sports and Entertainment Partners with Coca-Col, March 4th, 2011

Keystone Sports and Entertainment Partners with Coca-Cola Coca-Cola Soft Drinks and Water to Have Category Exclusivity at All Events at PPL Park in Chester CHESTER, Pa (March 4, 2010) – Keystone Sports and Entertainment LLC (KSE) and Philadelphia Coca-Cola Bottling today announce a multi-year partnership for all events in PPL Park, the soccer specific stadium… Read More »

North Texas Super Bowl Host Committee Retains Premier, November 29th, 2010

Los Angeles‐based firm, with office in Dallas, will assist in sponsorship development FAMILIAR FACE: Alper has 15‐years of sports marketing experience in the region. The North Texas Super Bowl XLV Host Committee has retained the services of Los Angeles‐ based Premier Partnerships, a nationally recognized sports and entertainment sales and marketing firm focused on creating… Read More »

Premier Partnerships Finds New Naming-Rights Mountain to Climb, September 6th, 2010

Premier Partnerships finds new naming-rights mountain to climb Sports marketer Premier Partnerships has veered outside stadiums and arenas to sign Mammoth Mountain Ski Area as its latest client. Starwood Capital Group, a private investment firm tied to high-end hotel operator Starwood, has been the majority owner of the California ski resort since 2006 and has… Read More »

Insurance Office of America & Michael Waltrip Racing Announce Corporate Partnership Agreement, August 24th, 2010

CORNELIUS, N.C. – Michael Waltrip Racing and Insurance Office of America (IOA) today announced a corporate partnership agreement in which IOA becomes a partner of Michael Waltrip Racing. The agreement marks IOA’s debut in NASCAR. The partnership between MWR and IOA is for an initial five-year term with a five-year option. In addition to the… Read More »

Passion Growers Gets Hand Picked by the Rose Bowl as the “Official Rose of the Rose Bowl”, July 29th, 2010

MIAMI, FL (Marketwire ‐ July 29, 2010) – Passion Growers, a premium rose supplier and provider, gets selected by the Rose Bowl and the Tournament of Roses to become the Rose Bowl’s Official Rose of the Rose Bowl, the Official Rose of the Rose Bowl Game, and the Official Rose of Rose Bowl Stadium. “This… Read More »

Premier Partnerships Recognized with the 2010 Best in Property Consulting, Sales and Client Services Award, May 24th, 2010

New York, N.Y. – Premier Partnerships was honored with the 2010 Best in Property Consulting, Sales and Client Services Award by the SportsBusiness Journal and SportsBusiness Daily. The award was presented live at a special ceremony held Thursday, May 20th at the New York Marriott Marquis at Times Square. Premier Partnerships was recognized as part… Read More »

Rose Producer Counting on This Sponsorship to Deliver, May 24th, 2010

Rose producer counting on this sponsorship to deliver At their outset, every sponsorship is labeled as “the perfect fit” by those involved, but this is the first time we’re confident that’s true. In what might be the definitive endemic sponsorship, Passion Growers has signed on as the first official rose of the Rose Bowl. How… Read More »

Devils Arena Entertainment and IOA Partner on 5 Year Deal, January 26th, 2010

DEVILS ARENA ENTERTAINMENT AND INSURANCE OFFICE OF AMERICA PARTNER ON 5 YEAR DEAL IOA TO BECOME OFFICIAL INSURANCE BROKER OF DAE, PRUDENTIAL CENTER AND NEW JERSEY DEVILS FIRST NHL CLIENT FOR IOA Newark, NJ — Devil Arena Entertainment, LLC (DAE), operators of Prudential Center and the New Jersey Devils today announced that Insurance Office of… Read More »

Sports-crazed Frisco Scores, November 11th, 2009

Sports-crazed Frisco scores Press Release Steve Clarkson Dreammaker, LLC and the Rose Bowl Partner Together to Display Dreammaker… 11.11.09, 2:24 PM ET BusinessWire – The historic Rose Bowl and Steve Clarkson’s DREAMMAKER, LLC have partnered together in a joint deal to display the billboard of the Steve Clarkson Dreammaker logo for the quarterback athletic development… Read More »

NORTH TEXAS SUPER BOWL XLV HOST COMMITTEE ENTERS RELATIONSHIP WITH PREMIER PARTNERSHIPS, April 27th, 2009

Los Angeles-based firm, with office in Dallas, will assist in sponsorship development NORTH TEXAS (April 27, 2009) — The North Texas Super Bowl XLV Host Committee today announced that it has retained the services of Los Angeles-based Premier Partnerships, a nationally recognized sports and entertainment sales and marketing firm focused on creating sponsorships for major… Read More »

Top Soccer Clubs Unveil Details For World Football Challenge, March 25th, 2009

Published March 25, 2009 Four of the world’s top soccer clubs — Chelsea, AC Milan, Inter Milan and Club América – yesterday in N.Y. announced a six-city, six-game round-robin soccer tournament that will run from July 19-26. The tour, which is being called the World Football Challenge, was organized by CAA Sports and will be broadcast… Read More »

Texas Health Presbyterian Hospital Plano and Plano Center for Diagnostics and Surgery Named Exclusive Health Care Partners for Fieldhouse USA, January 15th, 2009

The January 15, 2009, — Frisco, TX — Sports Village Holdings, LLC (“SVH”), today announced that Texas Health Presbyterian Hospital Plano and Presbyterian Plano Center for Diagnostics and Surgery (PPCDS) have been named exclusive health care partners for Fieldhouse USA. Fieldhouse USA, a 145,000-square-foot, state-of-the-art sports facility will serve as the focal point for Sports… Read More »

EXCLUSIVE HEALTH CARE PARTNERS FOR FIELDHOUSE USA, January 15th, 2009

TEXAS HEALTH PRESBYTERIAN HOSPITAL PLANO AND PRESBYTERIAN PLANO CENTER FOR DIAGNOSTICS AND SURGERY NAMED EXCLUSIVE HEALTH CARE PARTNERS FOR FIELDHOUSE USA The January 15, 2009, — Frisco, TX — Sports Village Holdings, LLC (“SVH”), today announced that Texas Health Presbyterian Hospital Plano and Presbyterian Plano Center for Diagnostics and Surgery (PPCDS) have been named exclusive… Read More »