• image descriptionGrand Central Terminal
  • image descriptionPacers - Conseco Fieldhouse
  • image descriptionMammoth Mountain



The Revenue Maximizer™ is Premier’s proprietary solution to ensure that facilities, events, and properties maximize their sponsorship revenue.

The Revenue Maximizer™ is a proprietary suite of services that provides clients with an end-to-end solution for identifying, creating, valuing, packaging and selling sponsorships and naming rights.

Clients use the Revenue Maximizer™ to:

  • Create a scientific, systematic approach and strategy to their sales process
  • Assist in maximizing revenue for naming rights and major sponsorship renewals
  • Determine the real market value of assets
  • Identify new and unique sponsorship assets
  • Uncover business development opportunities for their sponsors
  • Maximize value within sponsorship categories and sub-categories