• image descriptionRose Bowl Stadium
  • image descriptionNew Orleans Hornets
  • image descriptionRose Bowl Stadium



Premier’s primary focus revolves around sales representation for various types of entities, including top tier facilities, sports and entertainment destinations, league and team properties, as well as municipal projects.

While every property is unique, our key objectives normally include the following:

  • Establish the property as a valuable commercial platform for the corporate community
  • Create structure or organization for the property’s inventory by creating a tiered partnership program
  • Develop and aggregate inventory to maximize commercial rights packages
  • Develop a turnkey commercial sales strategy and business plan that is executed by a team of specialized sponsorship sales executives
  • Maximize commercial revenues through an integrated sales process with multi-year contracts and long term partnerships that work

Premier’s philosophy is to not only develop an overall commercial sales strategy which will maximize a property’s revenues, but to also bring that sales strategy to life by representing the property from the first sales presentation to securing the last available significant partnership. Premier provides provides a flexible platform of sales representation relationships, ranging from a partner to internal sales teams or the exclusive sales agent of a property.