While every property is unique, our key objectives normally include the following:
- Establish the property as a valuable commercial platform for the corporate community
- Create structure or organization for the property’s inventory by creating a tiered partnership program
- Develop and aggregate inventory to maximize commercial rights packages
- Develop a turnkey commercial sales strategy and business plan that is executed by a team of specialized sponsorship sales executives
- Maximize commercial revenues through an integrated sales process with multi-year contracts and long term partnerships that work
Premier’s philosophy is to not only develop an overall commercial sales strategy which will maximize a property’s revenues, but to also bring that sales strategy to life by representing the property from the first sales presentation to securing the last available significant partnership. Premier provides provides a flexible platform of sales representation relationships, ranging from a partner to internal sales teams or the exclusive sales agent of a property.