MANAGER, Marketing Services
Holly West joins Premier Partnerships with a background in sports partnerships. As a Marketing Services Coordinator, she focuses on managing select Premier properties, including the Los Angeles Chargers, Hollywood Bowl and Greek Theatre. She also works closely with the sales team to develop new business and create customized sponsorship packages.
In West’s previous role as corporate partnerships coordinator at Kraft Sports Group, she managed academic partnerships for the New England Patriots, New England Revolution and Gillette Stadium, and created year-in-review decks to summarize season-long partner investments. West also completed partnership marketing internships with the Philadelphia Union and Kansas City Chiefs, instilling an in-depth understanding of the sponsorship process and exposing her to a range of programs and events.
While earning her bachelor’s degree in sport management with a minor in economics from the University of Michigan, she enlisted with Big Ten Network Michigan Student U, an entirely student-run production crew broadcasting Michigan athletics on BTN’s digital and linear networks. Starting as a crew member, West’s excellence led her to being named executive director, where as manager of the sixty-person crew she directed and coordinated nearly 70 live broadcasts per year. She also worked as a social media coordinator and later a digital asset manager for the Michigan Sport Business Conference, developing the organization’s online brand presence.
A native of San Diego, she enjoys hiking throughout Los Angeles, working on her golf game, and relaxing in the Southern California weather.