James Chaudry joined Premier’s Santa Monica office with a background in sports marketing and strategy and an MBA and MS in Sports and Entertainment Management from the University of South Florida’s Vinik Sport & Entertainment Management program. Chaudry supports sales representation and business development for all of Premier’s prestige properties.

Prior to joining Premier, Chaudry contributed to market strategy and research at Minor League Baseball Enterprises in St. Petersburg, Florida. He contributed to partnership development, sales, and leaguewide initiatives, including the wildly successful Copa de la Diversión commercial platform, a framework for dozens of MiLB teams to celebrate their Hispanic/Latinx fans by rebranding in a culturally sensitive way for a series of games.

As a student in the Vinik Sport & Entertainment Management program, Chaudry’s projects included a sponsorship proposal for Team Dignitas, a marketing campaign for the NHL Florida Panthers, and an AFL Tampa Bay Storm business evaluation. Chaudry also gained experience with the NFL Pro Bowl, NHL Tampa Bay Lightning, PGA TOUR Valspar Championship, and the 2017 Fed Cup. Chaudry also volunteered with the Etzel agency, supporting operations and activations for the 2017 CFP National Championship in Tampa.

Outside the office, Chaudry likes to keep active. A former player on the International Tennis Federation Pro Circuit, Chaudry plays and coaches tennis on top of playing golf and staying fit. Born in Southampton, England, Chaudry has lived throughout the UK and US and travelled extensively worldwide.