CHIEF EXECUTIVE OFFICER
Randy Bernstein is a focused leader with a successful track record in start-up, corporate business and international event management, sales and marketing. He has secured billions of dollars in naming rights, sponsorship, advertising and corporate partnership support during his career of more than 35 years in sports, entertainment and digital media.
Since founding Premier Partnerships in 2003, Bernstein has led the company to become one of the nation’s most respected sponsorship sales and marketing firms. Perennially nominated for SportsBusiness Journal’s prestigious Sports Business Awards, in 2010 Premier was named Best in Property Consulting, Sales and Client Services and was a finalist for the honor in 2009, 2012, 2014, 2016 and 2017. In 2013, Premier broke all prior industry records for naming rights sales on major facilities, and in 2015 Forbes named Premier one of the 10 Best Organizations To Work For In Sports.
Prior to starting Premier, Bernstein oversaw sales production, promotions and FIFA World Cup partnership at Yahoo! Under his leadership, Yahoo! created, produced, hosted and commercially sold and marketed FIFAWorldCup.com, the number one sports event website in history featuring 45 major sponsors.
Before venturing into digital media, Bernstein spent more than 20 years as an executive in professional sports management, corporate sales, account management, marketing, broadcasting, licensing, ticketing, operations, administration and communications with Major League Soccer, World Cup USA 1994, the MISL San Diego Sockers, and the NBA San Diego/Los Angeles Clippers.
As a founding executive of Major League Soccer, Bernstein was responsible for all marketing-related business affairs for the league. During his five-year tenure as chief marketing officer, Bernstein secured more than $150 million in corporate partnerships to support the launch of MLS.
Bernstein’s involvement with professional sports began in 1982 when he was hired as the director of ticket administration for the NBA San Diego Clippers. After two seasons, he relocated with the team to Los Angeles. The following year, Bernstein was named vice president of sponsorship sales, becoming at age 23 one of the youngest executives in NBA history.
Following his tenure with the Clippers, Bernstein spent seven seasons as an executive with the San Diego Sockers of the Major Indoor Soccer League, starting as vice president of marketing and ending his association with the club as executive vice president and general manager in 1991. The Sockers captured league championships in six of Bernstein’s seven seasons with the organization.
An avid runner and weekend athlete, Bernstein received his bachelor’s degree in speech communications from San Diego State University, where he earned Western Athletic Conference Scholar-Athlete honors throughout his four seasons with the Aztecs baseball team. Bernstein and his wife Aly split their time between homes in Pacific Palisades, Calif. and the Upper West Side of Manhattan in New York City.