Seth Frankenthal contributes his experience in consulting, valuation and sponsorship to further both Premier’s sales representation and consulting practices.

Frankenthal joined Premier’s Chicago office in 2016 after six years in sports media and property consulting and valuation. Frankenthal led the Property Group within Optimum Sports, where he developed a property- and media-focused valuation system for the agency’s clients, including State Farm, Nissan and H&R Block. Additionally, he led negotiations of over 200 rights holders’ contracts across the Optimum Sports portfolio.

Among the deals he secured were Dongfeng Nissan’s marketing partnership with NBA China and H&R Block’s promotional partnership with the NBA, both of which were the first of its kind for each category. Before leading the Property Group, spent several years on the Gatorade account consulting across media and property investment.

Frankenthal graduated with a Bachelor of Arts from the University of Wisconsin-Madison with a concentration in consumer affairs in business.  Following his graduation from UW, Frankenthal attended Georgetown University, where he received his master’s degree from the Sports Industry Management program.

Frankenthal is an avid Chicago Blackhawks and Cubs fan, though his greatest passion is for the Green Bay Packers. He spends his time playing golf, skiing and playing intramural sports. He lives in downtown Chicago with his wife Andi, daughter Rowan, and French bulldog Kane.