Naming Rights

Over the last generation, naming rights partnerships have become essential to the financial health of major sports and entertainment venues.

As an industry leader in this specialty, Premier contributes unpublished insight, unrivaled experience, deal point checklists, and laser focus to developing and executing commercial sales strategies that have maximized revenue for some of the nation's most prestigious stadiums, arenas and theatres.

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DOLBY THEATRE

After Kodak’s bankruptcy opened the home of the Academy Awards to a new name, Premier led the charge.

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TCL CHINESE THEATRE

Chinese Theatres, LLC, counted on Premier to find a quality naming rights partner for the legendary Grauman’s Chinese Theatre.

PPL PARK

When Philadelphia’s new MLS team sought a stadium naming rights partner, the Great Recession lit Premier's path.