cASE STUDY: CONSULTING

MINNESOTA THUNDER (USL)

In 2008, the USL Minnesota Thunder were undergoing a growth and development phase highlighted by renovations to their National Sports Center Stadium and the acquisition of local youth club teams. In preparation for the opening of a new chapter of the club’s history, the Thunder needed an outside evaluation of their current sponsorship efforts, an analytical valuation of the renovated stadium, and recommendations for improvements to their overall sponsorship platform.

STRATEGIC APPROACH

Premier completed a comprehensive evaluation of the Thunder’s sponsorship platform, including analysis of the facility, renovation plans, and new sponsorship inventory opportunities. Premier’s proprietary Revenue Maximizer™ process provides the Thunder with perspective on their current sponsorship agreements; a recommended value for the naming rights to the renovated stadium; a go-to strategy on future partnerships with the National Sports Center; and identification of new inventory to be included in the naming rights and future sponsorship packages.

    RESULTS

    • Cataloged existing rights and benefits and provided insight into new and valuable sponsorship inventory opportunities to be included in the naming rights, jersey, and other sponsorship packages
    • Evaluated the prices and terms of their eight incumbent sponsorship agreements
    • Provided a go-to strategy, including sales of the stadium naming rights and future partnerships with the National Sports Center