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cASE STUDY: consulting

North Texas Soccer

The Hunt Sports Group sought to add inventory to their Pizza Hut Park rights and benefits packages to make their top-tier partnerships more valuable to sponsors. The North Texas State Soccer Association (NTSSA), the largest regional youth/adult soccer association in the U.S. with 500,000 affiliate members, had powerful marketing potential but lacked the resources to capitalize on this large member base.

STRATEGIC APPROACH

Premier negotiated a 15-year agreement with NTSSA, giving the Hunt Sports Group the exclusive sales and marketing rights to the grassroots organization. Premier utilized existing and newly developed inventory to create a comprehensive package of rights and benefits, serving as valuable additional inventory to include in client packages.

    RESULTS

    • Facilitated the first large-scale, long-term marketing partnership of its kind between a professional sports organization and a regional amateur association, setting the standard for similar partnerships throughout the United States
    • Provided Hunt Sports Group with an immediate and significant ROI in its first year, with long-term revenues associated with various NTSSA inventory guaranteed for future years
    • Derived the most annual sponsorship revenue for NTSSA in the history of the organization
    • Created a closer association between the Hunt Sports Group properties and NTSSA, leading to various cross promotional marketing opportunities between the two organizations, their respective fans and members, as well as their mutual sponsors