HISTORY

Alan Rothenberg and Randy Bernstein made seminal contributions to some of recent history’s most remarkable sports events and properties, including the 1984 Summer Olympics, 1994 FIFA World Cup, 1999 FIFA Women’s World Cup, and Major League Soccer. Seeing a critical need for executive-level sales representation for sports and entertainment properties, together they founded Premier Partnerships in 2003 and have since nurtured the company into an industry leader.

 

1979

Rothenberg represents Jack Kent Cook in the sale of the Lakers, Kings and Forum to Jerry Buss

1970s & 1980s

Rothenberg serves as a top executive in the NBA, representing the Lakers and Clippers through 1990

1982

Bernstein joins NBA San Diego Clippers, where he is promoted to VP-sponsorship sales

 
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1983-84

Rothenberg serves as soccer commissioner for the LA Summer Olympics

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1984-91

Bernstein serves as top executive with the San Diego Sockers, which won 6 MISL championships during his tenure

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1992-94

Rothenberg spearheads soccer’s rise in the U.S. as chairman and CEO of the 1994 FIFA World Cup, with Bernstein enlisted as SVP, corporate partnerships

 
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1995-99

Under Rothenberg’s leadership, key World Cup '94 executives found Major League Soccer. Bernstein serves as EVP & chief marketing officer through 1999

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1998-99

Rothenberg serves as chairman of the 1999 FIFA Women’s World Cup, the most successful women’s sporting event in history

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1999-2003

Bernstein serves as an early vice president of internet pioneer Yahoo!, co-leading their groundbreaking FIFA World Cup partnership

 
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2003

Rothenberg and Bernstein launch Premier Partnerships with Rose Bowl Stadium as its first client

2005

Premier facilitates its first naming rights deal, Pizza Hut Park, for MLS FC Dallas

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2009

Premier facilitates first university arena naming rights agreement: the Viejas tribe's sponsorship at San Diego State

 
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2010

Premier receives SportsBusiness Journal’s Sports Business Award for Best in Property Consulting, Sales and Client Services. Premier was also a finalist in 2009, 2012, 2014, 2016 & 2017

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2012

Premier secures strategic B2B client Dolby Labs for long-term naming rights to the home of the Academy Awards

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2013

Premier leads the way as the Portland Trail Blazers enlist Moda for ten-year naming rights to home arena and TCL acquires naming rights to the landmark Grauman’s Chinese Theatre

 
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2014

Premier's carefully crafted go-to-market strategy results in Globe Life securing naming rights to MLB Texas Rangers stadium over three other finalists

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2015

Forbes names Premier one of the 10 Best Organizations To Work For In Sports; Mercedes-Benz signs 23-year naming rights deal for new stadium in Atlanta

2015

Premier opens office in New York

 
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2016

Premier opens office in Chicago

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2018

Premier's three offices and 24 employees celebrate the company's
15th anniversary

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2018

After leading the United Bid Committee's successful bid for to host the 2026 FIFA World Cup in North America, John Kristick joins Premier as the company's president