INITIATIVES THAT TRANSFORM
Addressing major challenges and seizing strategic opportunities requires
thoughtful approaches to engaging customers, partners and constituents.
Donate Life's participation in “America’s New Year Celebration” countered the cause's association with death with an inspiring affirmation of life.
Donate Life California made the most of the governor's interest in organ donation by focusing efforts on educating residents about living kidney donation.
Kidney patients undergoing transplant evaluation needed an education program that allowed their family and friends to explore living donation.
In the early 1990s, ESPN and Anheuser-Busch backed a made-for-TV pro beach volleyball league to capitalize on the emerging lifestyle sports trend.
Creating a robust data sharing and reporting framework was key to increasing the number of designated donors nationwide to 100 million.
During Major League Soccer ’s inaugural season, the league sought to survey fans at the ten stadiums to help chart the future.