INITIATIVES THAT TRANSFORM

Addressing major challenges and seizing strategic opportunities require
thoughtful approaches to engaging customers, partners and constituents.

 

Donate Life Rose Parade Float

Donate Life's participation in “America’s New Year Celebration” countered the cause's association with death with an inspiring affirmation of life.

Bud Light Pro Beach Volleyball League 

A pro beach volleyball league supported by ESPN and Anheuser-Busch, which both sought to capitalize on the emerging lifestyle sports trend.

Donate Life Flags Across America

Hospitals, transplant centers and civic organizations nationwide were encouraged to fly the Donate Life flag during April's National Donate Life Month.

Explore Living Donation

Kidney patients undergoing transplant evaluation needed an education program that allowed their family and friends to explore living donation.

Living Donation California

Donate Life California made the most of the governor's interest in organ donation by focusing efforts on educating residents about living kidney donation.

Hospital CEO RoseS

The Donate Life Rose Parade Float Committee saw an opportunity to meaningfully engage the most essential organ donation partners: hospitals with trauma centers.

Donor Designation Data

Creating a robust data sharing and reporting framework was key to increasing the number of designated donors nationwide to 100 million.

Major League Soccer Fan Survey

During Major League Soccer ’s inaugural season, the league sought to survey fans at the ten stadiums to help chart the future.