INITIATIVES THAT TRANSFORM

Addressing major challenges and seizing strategic opportunities requires
thoughtful approaches to engaging customers, partners and constituents.

 

Donate Life Rose Parade Float

Donate Life's participation in “America’s New Year Celebration” countered the cause's association with death with an inspiring affirmation of life.

Living Donation California

Donate Life California made the most of the governor's interest in organ donation by focusing efforts on educating residents about living kidney donation.

Donate Life Flags Across America

Hospitals, transplant centers and civic organizations nationwide were encouraged to fly the Donate Life flag during April's National Donate Life Month.

Explore Living Donation

Kidney patients undergoing transplant evaluation needed an education program that allowed their family and friends to explore living donation.

Bud Light Pro Beach Volleyball 

In the early 1990s, ESPN and Anheuser-Busch backed a made-for-TV pro beach volleyball league to capitalize on the emerging lifestyle sports trend.

Hospital CEO RoseS

The Donate Life Rose Parade Float Committee saw an opportunity to meaningfully engage hospitals, the most essential organ donation partners.

Donor Designation Data

Creating a robust data sharing and reporting framework was key to increasing the number of designated donors nationwide to 100 million.

Major League Soccer Fan Survey

During Major League Soccer ’s inaugural season, the league sought to survey fans at the ten stadiums to help chart the future.