A strategically sound brand platform sets the stage for success by considering the value proposition, competitive landscape, and organizational aspirations to claim a position that can be
expressed and reinforced through a wide range of creative applications.



The organization's role as a life-saving bridge was expressed in their identity, collateral materials, and internal and external programs.

Donate Life

In the early 2000s, Donate Life evolved from a brochure footnote to a master brand headlining donor registries, campaigns, events and observances.

Kirk O' The Valley School

A new brand platform focusing on the school's signature promise reversed a plunge in enrollment and served as a catalyst for long-term success.

Outdoor Products

After 25 years, the national brand was revitalized with a breakthrough tagline, updated merchandising, and new product development.


Entering their 18th year, ASMHTP embraced a prism as a metaphor for their multicultural perspective of organ donation and transplantation issues.

Destination Transplant

The transplant education program adopted an inviting platform inspired by township welcome signs familiar to New Jersey kidney patients.