PLATFORMS THAT ELEVATE
A strategically sound brand platform sets the stage for success by considering the value proposition, competitive landscape, and organizational aspirations to claim a position that can be
expressed and reinforced through a wide range of creative applications.
The organization's role as a life-saving bridge was expressed in their identity, collateral materials, and internal and external programs.
In the early 2000s, Donate Life evolved from a brochure footnote to a master brand headlining donor registries, campaigns, events and observances.
After 25 years, the national brand was revitalized with a breakthrough tagline, updated merchandising, and new product development.
Entering their 18th year, ASMHTP embraced a prism as a metaphor for their multicultural perspective of organ donation and transplantation issues.