John Kristick Named President of Premier Partnerships
Global Sports Marketing Veteran to Build Upon Company’s 15-Year Proven Track Record
LOS ANGELES, California - August 20, 2018 – Senior sports marketing veteran John Kristick has been named president of Premier Partnerships, joining the company’s founders, CEO Randy Bernstein and chairman Alan Rothenberg, to guide the company’s strategy going forward.
“As a proven leader with a quarter-century of broad-based global experience, John Kristick is ideally suited to build on Premier’s 15-year track record of maximizing revenue for prestigious facilities, events, sports and entertainment properties, and municipal programs,” said Bernstein.
Most recently the executive director of the United Bid Committee for Canada, Mexico and United States, Kristick organized the successful bid to host the 2026 FIFA World Cup™ in North America. His role involved all facets of stakeholder management at the federal, regional and city government, stadium and facility levels across the three countries. John’s involvement in international soccer spans more than two decades, as he has been involved in every FIFA World Cup since 1994 in a variety of capacities: sponsorship, broadcasting, bidding and marketing support.
Prior to the United Bid, Kristick spent more than six years with WPP, a global advertising and marketing services company. His oversight of GroupM ESP led to the establishment of ESP Properties, for which John also served as the global CEO. ESP Properties was the WPP group’s first ever dedicated agency to serve the rights-holder industry. ESP Properties included IEG as well as the data driven sports agency, Two Circles.
“Over their first 15 years, Premier has distinguished itself by negotiating historic naming rights deals, structuring and accurately valuing sponsorship programs, and securing profitable, enduring partnership on behalf of prestigious properties,” said Kristick. “I have known Randy and Alan dating back to the 1994 FIFA World Cup and I have tremendous respect for what they’ve achieved. I look forward to working with them to further the company’s longstanding commitment to professionalism, service and results.”
About Premier Partnerships
Premier Partnerships is the industry’s leading naming rights, sponsorship sales, and consulting firm, with a 15-year track record of maximizing revenue for prestigious facilities, events, sports and entertainment properties, and municipal programs. With offices in Los Angeles, New York and Chicago, Premier specializes in accurately valuing commercial assets, crafting winning sales strategies, and facilitating partnerships that benefit properties and sponsors alike.