As the industry leader in naming rights deals, Premier has a long track record successfully representing prestigious facilities, events, sports and entertainment properties, and municipal programs in their pursuit of corporate partnerships.
Our philosophy is to not only develop a revenue-maximizing commercial sales strategy, but to execute the plan with a focus on key revenue drivers:
Establish the property as a valuable commercial platform for the corporate community
Identify and create new assets to maximize revenue opportunities
Organize inventory into a tiered partnership program
Develop a turnkey commercial sales strategy and business plan
Deploy a team to strategically optimize categories and engage prospects
Secure multi-year contracts and long-term partnerships that work
For over 15 years, Premier's methodical approach has delivered results like these:
Well before breaking ground, AMBSE enlisted Premier to help their team map out and implement a sales strategy.
The promoters of the iconic venue’s spring and fall concerts hired Premier to expand their base of sponsors, and fast.