As the industry leader in naming rights deals, Premier has a long track record successfully representing prestigious facilities, events, sports and entertainment properties, and municipal programs in their pursuit of corporate partnerships.

Our philosophy is to not only develop a revenue-maximizing commercial sales strategy, but to execute the plan with a focus on key revenue drivers:

  • Establish the property as a valuable commercial platform for the corporate community

  • Identify and create new assets to maximize revenue opportunities

  • Organize inventory into a tiered partnership program

  • Develop a turnkey commercial sales strategy and business plan

  • Deploy a team to strategically optimize categories and engage prospects

  • Secure multi-year contracts and long-term partnerships that work

For over 15 years, Premier's methodical approach has delivered results like these:


Atlanta, GA

Well before breaking ground, AMBSE enlisted Premier to help their team map out and implement a sales strategy.


Hollywood, CA

The promoters of the iconic venue’s spring and fall concerts hired Premier to expand their base of sponsors, and fast.


Los Angeles, CA

After Kodak’s bankruptcy opened the home of the Academy Awards to a new naming rights partner, Premier led the charge.