TESTIMONIALS

Case studies and testimonials attest to our well-earned reputation for professionalism, smart and strategic approaches to challenges, and measurable results.
 

THE PREMIER DIFFERENCE

"VERY CREATIVE"

"It’s a different world for sponsorship today than it used to be. There are less dollars and people scrutinize every sale. A lot of agencies out there are strictly driven by ratings or impressions, but Premier gets the difference and is very creative in their approach."

TOM HAGEL
Senior Director Sports Management, ESPN/ABC SPORTS

"INSTRUMENTAL"

"Premier’s industry expertise, sales experience, and professional approach has been instrumental in shaping our new sports consultancy."

JAMEY ROOTES
President, Lone Star Sports & Entertainment


OUR PRINCIPALS

"fair, creative, and mutually beneficial"

"Working with Randy Bernstein and Alan Rothenberg on the development of FIFA’s first ever internet category partnership with Yahoo! was an energetic experience. Their experience, expertise, and relationships within world soccer is extensive. Although incredibly demanding, their sponsorship negotiation on behalf of Yahoo! was fair, creative, and mutually beneficial."

STEFAN SCHUSTER
Fmr. Business Development Director, FIFA

"focused and professional"

"[Randy Bernstein and Alan Rothenberg's] professionalism and expertise is second to none. We rely on Premier for expert counsel, a focused and professional approach, as well as creative and strategic thinking."

LEW WOLFF
Owner, Oakland Athletics


NAMING RIGHTS

"Premier not only was able to sell in our arena naming rights partner 9 years ago, but they came through again with a fair and mutually beneficial renewal to Viejas Arena for the next ten years. The process was professional, analytical and fiscally responsible for San Diego State University and the Associated Students. Premier started with their valuation services and followed up by leading our team in the negotiations to a meaningful agreement."

CHRISTINA BROWN
Executive Director, Associated Students, San Diego State University

"professional, ANALYTICAL AND FISCALLY RESPONSIBLE"

"INTEGRAL"

"A difference-maker this time was hiring Premier Partnerships. When you do that, you bring in a lot of knowledge. They’ve been very good at guiding us through the process. They were integral in getting this deal done this time around."

CHRIS MCGOWAN, President & CEO
Portland Trail Blazers

"UNIQUE APPROACH"

"Facing uncertain economic times and two professional sports teams that call the Coliseum home, Premier consistently navigated challenging waters to achieve a working relationship between all parties. Premier’s professional nature, dedication and unique approach made working with them a rewarding experience. When it comes to understanding how to sell naming rights, I don’t know of anyone better in the industry."

DEENA MCCLAIN, General Manager and Legal Counsel
Oakland-Alameda County Coliseum Authority


SALES REPRESENTATION

"Since shortly after SMG acquired the contract to manage The Greek Theatre, Premier has been our essential partner. Their success at quickly enlisting numerous high-quality sponsors impressed both SMG and the venue owners, the City of Los Angeles. Their creative approach to balancing new partnership opportunities with The Greek’s authenticity contributed to our long-term contract extension and promises to expand our family of sponsors in all the right ways."

BECKY COLWELL
General Manager, The Greek Theatre, SMG

"ESSENTIAL"

"exceeded expectations"

"Over the past five years, Premier’s exclusive sponsorship sales representation of the Rose Bowl has far exceeded the City of Pasadena’s expectations. Premier has delivered numerous long-term partnerships with many of America’s most respected advertisers."

DARRYL DUNN
General Manager, Rose Bowl Stadium

"SPOT ON"

"Premier’s insight and guidance during our jersey sponsorships negotiations with AEG and the LA Galaxy was invaluable. Then, creating the unique, long term national partnership with American Youth Soccer Organization (AYSO) on the first ever youth jersey identification program was spot on!"

BRIAN MCKINLEY
Director of Corporate Sponsorship & Alliances, Herbalife


VALUATION & CONSULTING

"We turned to Premier Partnerships to assist us in understanding the fair market value of our most significant sponsorships. The quality of their work was exceptional, in-depth and very helpful. We are very confident in their valuations, and are pleased to have their advice and counsel." 

CHRIS JOHNSON, VP of Corporate Partnerships, TD Garden and Boston Bruins

"exceptional"

"in-depth"

"INVALUABLE"

"The City of New York turned to Premier Partnerships to assist in the analysis of municipal sponsorships. Their work proved to be invaluable and I’m pleased to have their advice and counsel."

JOE PERELLO
Fmr. Chief Marketing Officer, NYC Marketing

"MASTERFUL"

 

"Premier was masterful in unlocking the tremendous value that had been under-leveraged at Mammoth Mountain and other properties in our portfolio. Premier’s Revenue Maximizer™ structured, organized, and set us on the path to leverage our commercial assets. In short order, Premier was responsible for securing multiple contracts worth seven figures in revenue. We couldn’t be happier."

HOWARD PICKETT
Chief Marketing Officer, Mammoth Mountain